Consultant’s Skills Essay

  Ã‚  Ã‚  Ã‚   In the corporate world, there is always a need to structure the best possible process of production. In this integral approach, a consultant’s skills can be utilized in order to provide a different or better insight about the needs of the company as well as to guide it for a better path of development.   Ã‚  Ã‚  Ã‚   A consultant is someone who has gained expertise about a particular field of study, research or work. He provides an advice in order to proceed with a particular action (Wikipedia, 2007). In this aspect, consultants are invited in most company functions to share his thoughts and assumptions about a certain business dilemma. Of course, these assumptions do not always reflect that of an enterprise solution but can also be used for some research and development principles.   Ã‚  Ã‚  Ã‚   There are several responsibilities that a consultant needs to accomplish for a company. First, he needs to provide the most effective ways of dealing with a problem to the fullest of his knowledge. Second, he should communicate in the best possible way, probably in layman’s terms, what he thinks is the best approach in getting a resolution for a particular concern. Third, he must have quite a number of credible materials or resources that he can present to support his claims. Of course, there should be minimal questions about his skills since the company has hired him to become a consultant. But in order to gain a wider perspective of his talents, supporting materials must be available.   Ã‚  Ã‚  Ã‚   There is a general classification of consultants, the internal and external ones. The main difference between the two can be identified on the way their skills are used for the company processes. It may be thought that external consultants work as freelancers who may then be regarded as a â€Å"contractor† (Friedl) while the internal counterpart is an in-house consultant engaged in direct company decisions.   Ã‚  Ã‚  Ã‚   On the aspect of contributions, there might be a slight difference between the two categories. Internal consultants are more exposed to company operations which is of great advantage in sending information efficiently and in a faster way. They can utilize the core skills needed for a resolution (Robertson). On the other hand, external consultants may also provide the same quality of logical problem solving but it would probably take longer since he needs to first see the big picture of the problem before coming up with a solution. References Friedl, S. N.D. â€Å"So you want to be a consultant?† Unixwiz. Retrieved January 11, 2008 from http://unixwiz.net/techtips/be-consultant.html. Robertson, S. N.D. Experiences in Growing Internal Consultants with Object-oriented Skills. The Atlantic Systems Guild. Retrieved January 11, 2008 from http://www.systemsguild.com/GuildSite/SQR/internal_Consultants.html. Wikipedia. 2007. Consultant. Wikipedia-The Free Encyclopedia. Retrieved January 11, 2008 from http://en.wikipedia.org/wiki/Consultant.

Memories of a Childhood’s Slavery Day Essay

In Memories of Childhood’s Slavery Days, Annie Burton was born into slavery in 1858 on a plantation outside of Clayton, Alabama and raised by her mistress after her mother ran away. She grew up during the Civil War and remembers her early days on the plantation. After being set free, Burton’s mother returned for her children. Annie was hired as a nanny by Mrs. E. M. Williams, who taught her how to read and write. After her mother died, Annie took responsibility for her three younger siblings and moved to Boston in 1879. She later moved to Georgia and then Jacksonville, Florida, where she worked in a restaurant before returning to Boston. In 1888, she married, and ran a boarding house with her husband. She began taking evening classes at the Franklin Evening School, and the headmaster, Frank Guild, suggested that each of the students write their life story. It was this suggestion that gave Burton the push to write her autobiography. Burton’s Memories of Childhood’s Slavery Days (1909) is divided into four parts. In the first section, called â€Å"Recollections of a Happy Life,† Burton talks about her childhood on the plantation in Alabama and her marriage to Samuel H. Burton. In the second section, â€Å"Reminiscences,† Burton reflects on being set free and the way it changed her life. The third section, â€Å"Vision† gives a detailed account of Burton’s religious change. Burton also includes an essays and poems she wrote. â€Å"The memory of my happy, care-free childhood days on the plantation, with my little white and black companions, is often with me. Neither master nor mistress nor neighbors had time to bestow a thought upon us, for the great Civil War was raging. That great event in American history was a matter wholly outside the realm of our childish interests. Of course we heard our elders discuss the various events of the great struggle, but it meant nothing to us. Burton talks about knowing that the Civil War was going on but not being old enough to know or care about it. She also calls it a â€Å"great† event in American history. Though it may not have been to white Southerners, it was day slaves were waiting for. She also states that : â€Å"There are hidden wrongs perpetrated by the whites against the negro race that will never be brought to light until the race owns and controls its own daily newspapers which alone have the power to discover and enthrone truth, thus becoming a safe guide to all honest seekers of facts respecting the race whether from a moral, educational, political or religious field. To carry out the plans suggested, whether viewed from an intellectual, industrial, commercial, or editorial standpoint, the world must acknowledge that to-day the negro race has the men and women, who are true to their race and all that stands for negro progress. †

Honeywell International Success Essay

This paper introduces the reader to Honeywell International Inc. Honeywell is a world leader in the application of lean manufacturing and its Six Sigma Plus processes. With the use of carefully monitored cost standards, net present value in investment decisions, and the transparency of the company’s financial statements are all methods that Honeywell has successfully implemented and utilized to reach and maintain their status as a world-wide competitor. The company has continued its growth, despite the market downturn that began in 2007, and continues to prove its resilience and pioneering spirit by continually improving their product lines, globally expanding their market, and, monitoring and maintaining financial stability. Its forward thinking and willingness to take risk will provide Honeywell the capacity to maintain its role as a major competitor and contributor to the growth and recovery of our economy. Table of Contents Page Abstract2 Company Overview4 Six Sigma and Lean Manufacturing8 The Use of Standard Costs11 The Use of Net Present Value14 Summary15 References18 Honeywell International Inc. is an American based advanced-technology company that manufactures aerospace and automotive products; residential, commercial, and industrial control systems; specialty chemicals and plastics; and engineered materials. Its assent into history can be traced back to 1885, spanning 125 years of history. Honeywell International is a $38 billion diversified technology and manufacturing leader, with 132,000 employees in over 100 countries and it a Fortune 75 Company. It is a diverse and global-wide organization and is a leading supplier of avionics and electronics, consumable hardware, engine controls, environmental controls, landing systems, power systems, propulsion engines, aerospace services and space products, and systems for the aerospace industry, as well as Original Equipment Manufacturers (OEMs) of commercial, regional, business and military aircraft and spacecraft. Today, its main competitors in the aerospace defense product and service industry are BorgWarner Inc. , Johnson Controls Inc. and United Technologies Corp. State-of-the-art technology, world known brands and global solutions have placed Honeywell in the unique position as one of the premier worldwide suppliers in the aerospace industry, offering solutions of systems, products and services to the largest aerospace and airline companies in the industry. Throughout their 125 years in business, Honeywell has helped revolutionize the aerospace industry with its dedication to research and development and its enthusiasm to advance technology in their various markets. Honeywell’s reliable and efficient aerospace services and support programs deliver the right level of engineering expertise, maintenance services and asset availability solutions to simplify operations while keeping systems and equipment at peak operational performance. It has proven to be successful in its quest for growth and global expansion from the time of inception. Their quest to acquire and expand began in 1927; the original company, Minneapolis Heat Regulator Company, and Honeywell Heating Specialty Co. merged to form the Minneapolis-Honeywell Regulator Co. From the merger, the name Honeywell was adopted and has remained the same since. In the course of its acquisitions, Honeywell purchased other businesses whose focus was in the controls area; among those acquisitions, was Brown Instrument Co. who was a wide-reaching leader in the field of industrial controls and indicators. This acquisition further increased their already successful market to a wider range of customers, as Minneapolis-Honeywell Regulator Co. had already established an overseas trading agreement with Japanese distributors such as Yamatake Trading Company. It was no surprise that, in 1934, Honeywell pursued and eventually acquired Time-O-Stat Controls Corporation. With the acquisition of Time-O-Stat, Honeywell further expanded its global presence, establishing offices in Toronto, Canada and The Netherlands; a few years later, they had offices in London and Stockholm. By 1941, Honeywell had expanded into markets in Chile, Panama, Trinidad, New Zealand, Argentina, and South Africa. By 1972, it operated 25 wholly-owned subsidiaries, 142 branch offices, and joint ventures in five countries outside the U. S. True to its reputation as a risk taker, Honeywell ventured into the computer industry. This venture was brief and by 1991 Honeywell was on longer in the computer business. Even though the venture was short lived, it proved to be of great value; Honeywell used the knowledge gained from their digital computer experience and applied it to the traditional field of automation control, integrating sensors, and activators. In 1986, Honeywell purchased Sperry Aerospace, and markedly enhanced its position in the aerospace industry. Edson Spencer, Honeywell chairman and chief executive officer, said the purchase was among the most important his company had made, †It is an outstanding opportunity for Honeywell that positions us for the long term in a market that is expected to have significant growth for the next 10 years – commercial and military aviation† (Arnold, 2012). This purchase made Honeywell the world’s leading integrator of avionics systems, incorporation flight controls, space vehicles, and the first FAA-certified wind shear warning system. It continued to expand, and by 1993, the company continued its world-wide expansion by opening affiliates in Abu Dhabi, China, Oman, Romania, and the Ukraine. In a span of 26 years, Honeywell had operations in 95 countries through 83 wholly-owned subsidiaries and 13 joint ventures. One of the most noted and discussed mergers occurred in 1999 when AlliedSignal, a diverse manufacturer, bought Honeywell for $13. 8 billion in stock. AlliedSignal kept the Honeywell name, merging offices, and closed its Morristown, New Jersey headquarters. The merger resulted in a major restructuring for Honeywell which added to its product line and services. The deal created a company with $25 billion in annual sales and a market capitalization in excess of $45 billion. The merger gave the combined company the marketing edge, providing their airline customers to take advantage of new technology that would boost cost savings for both parties. In an unexpected turn, the early part of 2001 brought difficulties for Honeywell when the European Commission rejected the purchase of Honeywell by General Electric (GE). In October 2001, Honeywell and GE, the largest corporation in the world and the number one producer of jet engines, announced the intent to embark on one of the largest industrial mergers in history. The plan was for GE to acquire Honeywell, the largest worldwide supplier of non-engine aerospace equipment. During negotiations it was anticipated that there would be no antitrust problem; as GE and Honeywell were not competitors and not part of the same supply chain. The merger was intended to bring together complementary products that were component parts of large jet aircraft. The deal would have been the largest industrial merger in history. Instead, it became recognized as the first, and so far only, merger between US companies to be derailed solely by the European anti-trust authorities, while being cleared by the US Department of Justice (DoJ). On July 3, 2001, in an unprecedented act, the EU officially rejected the planned $42 billion acquisition of Honeywell International Inc. , by GE. The merger was denied by the EU after concluding that the merger would create or strengthen dominant positions on several markets and that the remedies proposed by G.E. were insufficient to resolve the competition concerns resulting from the proposed acquisition of Honeywell. †The merger between G. E. and Honeywell, as it was notified, would have severely reduced competition in the aerospace industry and resulted ultimately in higher prices for customers, particularly airlines† (Pellegrini, 2001). Despite the fact that the GE buyout failure was a stumbling block, Honeywell used the experience to strengthen its core businesses by continuing to develop and introduce new products. The company started an aggressive acquisition strategy with the goal to increase revenues and decrease cost in a strategy that, â€Å"†¦divested small, underperforming operations, reduced the number of suppliers, and streamlined operations in small ways elsewhere† Honeywell History, n. a. ) The results paid off for Honeywell, as they continued to win a large percentage of their contract bids, sales were ahead of budget, and the rate of turnover in managers did not significantly increase from the same period in the prior year, and customer satisfaction was up. Honeywell faced some challenges after the GE debacle, however, by making changes it displayed that tenacity, hard work and a willingness to take risk, can result in huge payoffs. Honeywell continued to streamline and improve their lean manufacturing processes, i. e. Six Sigma Plus, implement and ensure compliance of the company code of conduct and maintain its dominance as a government contractor. Honeywell began its Six Sigma process and concept of self-managed teams in 1995 to â€Å"drive data-based decision making, ensure quality levels, and improve customer satisfaction† (Crager, 2007). Through training, leadership, and senior management support, Honeywell successfully developed their Six Sigma program. In late 2001 Honeywell combined the concepts of lean manufacturing and Six Sigma in a program called Six Sigma Plus to create a more robust program. The program was designed to align improvement objectives directly with business needs by integrating top talent and generating bottom-line results. Six Sigma Plus is an overall strategy to accelerate improvements in all processes, products and services, and reduce the punitive cost of poor quality through elimination of waste and reduction of defects and variations. One of the ultimate aims documented in the Six Sigma Plus strategy is providing maximum value to customers by applying a logical and structured approach to all business processes. One of the pluses of Six Sigma is that it empowered employees, allowing them to make decisions that impacted how their unit or line was performing. This provided Honeywell an excellent tool that is a highly respected measure of excellence. (M. Calderon, personal communication, May 1, 2012) Honeywell took the basic concept of Six Sigma and created its own version which is known as Six Sigma Plus. It is currently used across all businesses and brands to drive growth and productivity. â€Å"The standard operates by providing a measurement of how effective the organization is in eliminating defects and variations from processes. To meet its requirements, a process must operate at 3. 4 defects or less per million opportunities. This equates to 99. 9997% error free† (Six Sigma Plus, n. d. ). Conscious application of the Six Sigma methodology to all business processes delivers greater value to its customers and makes Honeywell a more desirable business partner. The implementation of lean manufacturing processes has enabled Honeywell to maintain tight controls in all aspects of the managerial accounting processes. With the use of managerial accounting, Honeywell has ensured that their productions and service is well planned and controlled. With the budget cuts facing government, private sector job loss, and tightened markets, it is impressive that Honeywell has continued to maintain its sales growth in the United States. The diversity of Honeywell’s world-wide enterprise, exemplifies the importance of a creative corporate marketing approach. Honeywell consists of unique business units, with each, offering a variety of products and services. Strategies and implementation of those strategies must be developed and executed at the corporate, business unit, and product levels. Overall, strategy and long-term planning are guided by the company’s vision and stated mission. At the business level, planning begins with an examination of the current situation, including technological changes and competitive effects. By using this type of analysis, Honeywell is better equipped to address and identify threats and new business opportunities. Decisions to pursue new opportunities are followed by establishing a set of objectives, often stated in terms of market share, sales volume, or profitability. Subsequently, business and marketing strategies are developed to achieve those objectives. Effective execution of strategy in implementation must then occur for objectives to be realized. Effective financial statement analysis will be a primary indicator that indicates the progress and demonstrates whether company goals are being met. Honeywell has been a leader in their industry in planning and control and have used financial analysis in depth to evaluate and control their growth and profitability. It continues to be effective in identifying opportunities to improve the organization’s efficiency and in developing strategic plans to realize those opportunities. By using a diversity of analytical tools Honeywell is better prepared in making operating decisions, such as how and where products are to be manufactured and serviced, whether insourcing or outsourcing is more equitable, and whether to expand and the area to expand to. Timely and accurate financial statement preparation is critical to the success or failure of a business. The financial officer, owner, partner or members management team of a business must review the business financial statements and have a good understanding of them. Financial statements are critical to Honeywell’s ability to make solid, informed decisions. Such decisions are needed in order for Honeywell to meet one of its primary goals, which is to realize a high rate of return on their investments. The measurement and success of this initiative is arrived at by measuring it against other industry averages. This information helps Honeywell understand that current initiatives do show a market response. In view of the fact that the industry average can be general in nature the industry average should be used as a guide. A failure to use the data appropriately can mislead investors and have a disastrous affect on Honeywell’s reputation and marketability. Achieving their strategic plan will not only involve Honeywell’s internal planning and controlling, but it will also involve the support of creditors and investors. Both are key players in providing capital needs to support new initiatives and milestones; the use of financial statements in this process will no doubt be the backbone of the decision making process. It is difficult to know the health and direction of a company if financial statements are not reviewed in a timely manner. In its pursuit of investors, or the success in the results of an external audit, the financial statements are the ultimate representation of company’s financial position. In general accounting practices, Honeywell uses process costing for its furnace thermostats (home products division) and job costing for customized aerospace contracting products. When thinking in terms of standard costs and whether they would be beneficial, one factor to consider is the fact that Honeywell is a world-wide producer with operations in many countries outside of the United States (US). There are ramifications when doing business overseas as well as doing business in the US and each scenario has its own benefits and consequences that are unique to specified circumstances. Honeywell, like their competitors has migrated to low cost countries because of the labor rate differential. The move to overseas production creates additional concerns and dynamics. World-class manufacturing in today’s competitive environment demands more than a single-minded focus on eliminating defects. Since the introduction of Six Sigma and Lean tools to their operations over a decade ago, Honeywell has delivered significant results for customers in terms of the quality, delivery and value of our products and services. To achieve competitive advantage in today’s environment, Honeywell has continued to build on its Six Sigma and Lean foundation, and identify new ways to differentiate themselves. Benchmark companies such as Toyota and Nissan use Six Sigma and Lean tools. Like Honeywell, they also have a disciplined management system that standardizes work and engage employees in improving work processes. In doing this, organizations have achieved tremendous performance improvements. The Honeywell Operating System is a comprehensive, integrated approach to managing their organization. It is characterized by a consistent focus on results for the benefit of our customers, not on the use of specific tools. The objective is to simplify and standardize processes everywhere, to remove variation across operations, and to drive significant and sustainable improvements in safety, quality, delivery and cost. Employees are encouraged use tools such as Six Sigma, in achieving a common purpose: global wide use of an operating system that consistently yields excellent results for the customers and the company. Implementing standardized cost standards is not an easy task and it will take time. Honeywell maintains that standardization will evolve to fit different business environments and changing customer needs and will become an essential part of the process that will bind their company across business and geographic boundaries. Honeywell’s workforce consists of residents of the country they are in to satisfy requirements imposed by foreign nations. It is almost mandatory to have overseas operations to reduce labor and material costs; however, these operations come with high risk. Foreign workers are not always equipped with the necessary skills to perform the manufacturing duties required by a highly technical company. The expense of employing and developing such a workforce can create additional costs. In determining what the additional costs, standard costs prove beneficial because they would provide Honeywell the ability to budget costs with a great understanding and degree of confidence. A standard cost system allows a company to factor in methods that would absorb the periods in which higher costs are identified due to foreign employment development and when costs are low or minimal due to workforce stabilization. In its foreign production, Honeywell will have to set attainable standards in order maintain its performing baseline. Another factor in foreign operations is the volatile condition of the world. The United States is not always welcomed in other countries. It is not uncommon for a common protest to turn into a major world crisis. Such examples are those of the uprisings in Israel and Libya. Honeywell hosts operations in Israel, where relations between the government and the general population are volatile and unpredictable. In addition, we have seen several instances where regimes have changed power and attitudes toward the US in a matter of days. Standard costing is paramount as an aide for monitoring and managing the risk of unpredictability. It is a healthy practice that can protect Honeywell from severe monetary damage if a foreign tragedy should affect the business. The information obtained from standard costing aides Honeywell against the volatility of today’s markets and the strategy of its competitors. Honeywell is continuously improving its processes, products and management style to maintain their competitive edge. To be competitive, Honeywell will continue to use their standard cost system to help them execute planning and control of their strategic priorities. Tracking costs will also help Honeywell identify weakness and variances in their production system. Undetected problems in the areas of materials and labor can eventually raise variance to a point of hindering Honeywell from maintaining their core competencies. Consequently, today’s market provides no room for error, but every opportunity for a competitor to gain the lead. In many respects, some of the rationale that goes into using standard costs also applies to formulating the right strategy to gain a positive Net Present Value. Honeywell’s reach is global and therefore its investment opportunities are also global. Due to the unique factors involved with global markets, it is necessary for Honeywell to perform critical planning for investment decisions. Honeywell has a reputation as an organization that is willing to take risks to make money. It has done that by acquiring other business or expanding its existing facilities for future business. Such expansions are expensive and these expansions require additional staff which adds to the cost of investment. Large expenditures are a challenge to control the net present value (NPV) and require clear identification of cost and risks in order to be a success. Strategic moves, such as partnering with the national government, can leverage the way to a positive NPV. In this approach, there are tradeoff between the corporation and the government in which both interests can be mutually met. Corporation’s like Honeywell utilize these paths in order to reduce investment costs and have accurate projections for calculating and incorporating NPV baselines. Because of the ongoing activity of many investments occurring at one time, it is critical that Honeywell has complete knowledge of their NPV and ensure profitable investments are achieved. Failing to do this can result in major losses, especially when an unplanned shortfall occurs. Although the investment sounds promising, it is critical that NPV is properly measured. It is also advisable from an NPV and program management position that Honeywell phase its investment into NPV milestones which help determine if they should move forward to the next phase of the investment. This process would provide a safeguard while allowing the innovation to prove itself. While the actual rate of return (IRR) that  a given project ends up generating will often differ from its estimated IRR rate, a project with a substantially higher IRR value than other available options would still provide a much better chance of strong growth. IRRs can also be compared against prevailing rates of return in the securities market. If a firm can’t find any projects with IRRs greater than the returns that can be generated in the financial markets, it may simply choose to invest its retained earnings into the market. The need for Honeywell to practice continuous NPV drills in a market with circumstances such as those faced in China by US companies, is critical. While both countries maintain a civil business partnership, there is an unspoken adversarial relationship which creates instability. China is strategically positioning itself as a global power therefore, the relationship between both countries is precarious and any misstep by Honeywell could severely damage the existing business relationship. Another potential concern for Honeywell is that China is currently the largest lender to the US. At the point that China reaches the economic capacity to sustain its prosperity internally, we have to ask ourselves if they will request repayment by the US prior to maturity dates. As we have seen in several European countries, a request of that magnitude could destabilize an already fragile US economy. In consideration of this scenario, and other contributing factors, Honeywell should be careful in investment planning, and phase its activities so that the NPV is not contingent upon results that will take a long period to realize a return. In summary, Honeywell has proven itself as a world leader of technology. This corporation is known world-wide and is a household name. Honeywell leads the way in advanced switching and sensing technology in their home division, and its aerospace division. In spite of the GE failure, it has kept its mark on the global economy through market highs and lows and has maintained its dominant position in an extremely competitive industry. As a long-time survivor and global competitor on the world stage, Honeywell continues to make its mark in history by developing innovative safety products, driving the modernization of global air traffic management, revolutionizing combat technology and their commitment to improving operational efficiencies. Honeywell continues to display their dominance with its diversity and profitable risk taking ventures. Perhaps Honeywell’s greatest strength has been the fact that it has adapted to a world that is ever changing and has embraced the challenge that other companies find daunting. With the continued vision to improve processes for safety, quality and cost, reducing waste, and using integrated strategies Honeywell continues to be a standard for their industry. They continue to be innovative and competitive and have a strong commitment to bringing profitable products that their customers need and want. Due to the diversity and competitive market that Honeywell has chosen to operate in, it is of extreme importance that the company maintains sound financial practices that will support the moral fiber and marketability of the company. As Honeywell moves into the future I believe they will continue to perfect their processes to produce the right financial statements, useful in calculating their position in the market, and providing the best advice for investment decisions. The proper use of standard costs and net present value are an example of the critical tools that ensure Honeywell continues to thrive in today’s unknown global conditions. Also critical to the success of Honeywell is the continued utilization of strong and proper ethical practices as the company is well known, world-wide competitor and a representative of the American business ethics and values. Whether it is in the Middle Eastern or the Far East, Honeywell is known and recognized; such a position makes it important for Honeywell to be transparent in its fiscal disclosures. Sound financial practices are essential to Honeywell in order for the company to continue its success and market dominance. Primary emphasis on these practices will serve to maintain Honeywell’s status and help them make the most profitable investment decisions for their investors and the company. As recent as April 23, 2012, Honeywell declared a â€Å"regular quarterly dividend of $0. 3725 per share on the company’s outstanding common stock. The dividend is payable on June 8, 2012 to shareowners of record at the close of business on May 18, 2012† (Honeywell Declares Quarterly Dividend, 2012). If this is any indication, Honeywell will continue to be a viable global competitor and financial contributor to our financial and job market. Honeywell is an excellent example of an organization that is forward thinking and proactive. It has operated with a strong ethical code of conduct, strong financial discipline and an ever present focus on the future. This methodology and ideology will ensure their continued financial growth and market expansion. It is apparent that their cost standards, lean processes, and disciplined managerial financial management has enabled them to overcome obstacles, secure their position as a global competitor and a viable contender in today’s competitive, technology-oriented world.

Wind turbine Essay Example | Topics and Well Written Essays - 750 words

Wind turbine - Essay Example According to the United States of America’s National Renewable Energy Laboratory(NREL), a small wind turbine is a type of turbine that is smaller than 1,000 kilowatts. They also have aero cable blades, vanes, current generators and lifetime bearing. It is, of course, my right choice for the best turbine because it is less costly and can be effectively used in places with harsh weather conditions(Dan F. & B. Dan, 2008). This makes it suitable as an energy source in places like telecom towers, rural schools and clinics, offshore platforms, grand residential and remote monitoring areas where there is no reliable electric grid coverage. This makes it as the best alternative source of power in such places. Design For this type of turbine to effectively and sufficiently perform its duties, it should be well designed and installed. This means that the necessary architectural procedures and materials should be put in place. Hence, a good one should have an aerodynamic model to help in determining the maximum height of the tower and control the number and shapes of the blades used. A proper installation is essential for it to perform well. Meaning, they can either be mounted on a tower or a building as tall as 30 feet. This will definitely help it to be above any obstacle that can act as a barrier in their smooth operations.

Criminal law (case study) Essay Example | Topics and Well Written Essays - 1500 words

Criminal law (case study) - Essay Example Actus reus of murder (and manslaughter) is the unlawful act that's done deliberately and is a significant cause of death of some person. If the court is able to prove that the defendant had intention to kill (that is, mens rea) then it is murder, not manslaughter. Running from home in panic, Joe pushed his brother who hurt himself when hit the ground. Later his brother went home and died at night from head trauma. Joe can be accused both of battery and manslaughter. Since there is an ambiguity about the term "touching" concerning battery (e.g., the Court of Appeal in Wilson v Pringle [1986] 2 All ER 440 stated that to prove battery "the touching must be proved to be a hostile touching"), we will analyze the third case later. Post-traumatic stress disorder is "an anxiety disorder in which a particularly stressful event, such as military combat, rape, or a natural disaster, brings in its aftermath intrusive mental images of experiencing a traumatic event, emotional numbness and detachment, estrangement from others2" etc. One of the common responses of people with PTSD is uncontrollable behaviour that can be expressed in fits of anger (Chemtob et al., 1997) towards other persons or even assault on them. According to Mental Health Act 1983, there are different kinds of PTSD patients' treatment, e.g., hospitalisation, guardianship, supervision and treatment. The story tells us nothing about it, but since it will be essential later, we assume two probable situations: there was no medical treatment and control of Joe's disorder; there was medical supervision and treatment, but Joe was considered harmless at that time as there were no more measures provided. Having had flashback caused by victim's actions, Joe had lost the sense of reality and behaved according to his traumatic experience. The victim screamed and it caused Joe to have an imaginary return in the traumatic situation and probably to treat the victim as an enemy soldier. Joe's mind has created a delusive situation in which ex-soldier believed that his actions are correct: such belief in moral and legal rightfulness is the first reason to plead diminished responsibility (see Bratty v AG for Northern Ireland (1963) AC 386 at 409). The second factor is total loss of control. Since there were cases when partial loss of control didn't make an acquittal (e.g., in Broome v Perkins (1987) Crim LR 271), the defendant must prove that he had no possibility to control his actions, for the burden of proof in the case of insanity lies with the defendant. Then we must prove that either insanity or automatism took place. The factor that triggered flashback was external that should prove automatism, but Joe's reactions were atypical because of his mental illness that is the inner factor. There is an opinion that "if the defendant loses control because of an illness, that is, some internal factor, he can only plead insanity" (Hill v Baxter (1958) 1 QB 277). But there is the external factor in our case, the victim's scream. We should point that Joe's reaction was atypical and unexpected, and also can refer to the case of R v Rabey (1997) (Canadian case), in which defendant battered his

Criminal Justice Systems Research Paper Example | Topics and Well Written Essays - 1500 words

Criminal Justice Systems - Research Paper Example Upon determination of probable cause, the court may conduct search and seizure of specific properties based on alleged proofs or facts indicating that crime indeed happens in specific places (Smith, 2012); b. Arrest done by police authorities of suspected persons for custodial investigation based on probable cause determine by court of jurisdiction to reasonably ascertain the relation of the arrested person to the alleged commission of crimes; (Smith, 2012); c. Conduct of prosecution of a criminal defendant at the district attorney’s office based on evidences and factors in consonance to the gravity and seriousness of crime allegedly committed (Smith, 2012); d. Indictment which is judicially executed by the grand jury upon filing of sufficient information to the office of the prosecutor based on the Federal Rules of Criminal Procedures. Based on the Miranda doctrine, the defendant can choose to have a lawyer of his choice or be afforded by the state for legal representation du ring hearing (Smith, 2012); e. Arraignment by judge before trial to know whether accused enters a plea of guilty or not guilty (Smith, 2012); f. Pre-trial detention and availing of bail (Smith, 2012); g. Plea bargaining between defense lawyer and prosecutor (Smith, 2012); h. Conduct of trial and rendition of decision based on adjudicatory function of the court. Guilt is determined by judge or jury with the participation of prosecutor and defense lawyers. In criminal court, the judge will render conviction based on evidences and determination of guilt beyond reasonable doubt (Smith, 2012); i. The judge convict by rendering its sentence when guilt is determined (Smith, 2012); j. Depending on the result of the trial and the satisfaction of parties involved, an appeal may be filed to appellate court. When the latter reverse decisions, the case will be remanded to lower court for retrial (Smith, 2012); Following the September 9/11 incident, United States broadened the function of the cri minal justice system to make the system as tool of national power for anti-terrorism – inclusive of military intelligence operation (Russo, 2012; Bureau of Justice Assistance, 2000; Cohn, 1978). Authorities believed that this is an effective tool in reducing the capacity of the terrorist group operating within and external of United States. The state has proved that the criminal justice system is good for generating accurate and reliable information to crack the network of terror groups (Russo, 2012; Bureau of Justice Assistance, 2000). 2. Examine the three components of the American Criminal Justice System. Find an issue for each component that you think needs to be addressed to make the system more effective. Devise a solution for each issue and explain your solutions. The three categories of the American Criminal Justice System are federal, state and military (Smith, 2012). Added to these are subcategories which include adult and juvenile cases. Each of these has three maj or components. The first component is law enforcement. This is perceived as the most important part because this cover enforcement of laws and application of investigations and arrest of persons who are culpable under the laws of the state, the federal and the military (Smith, 2012). Law enforcements include filing of charges and putting the convict under reformation to change its behaviour before it’

Why Shanghai Free trade zone is a threat to Hong Kong Essay

Why Shanghai Free trade zone is a threat to Hong Kong - Essay Example In addition, it had one of the largest stock markets in the world. However, the Sino-Japanese War destroyed Shanghai. It was further shut down from 1949-1978 during the communist rule from any financial activities. In 1950, the Shanghai Stock Market was effectively shut down; thus, closing down Forex trading and speculation. Cai (2010) adds that there was the reallocation of financial institutions from Shanghai to Beijing. According to Chen (2007), the communist government gave a directive that the Soviet mode of heavy industry be adopted for Shanghai’s development. The impractical economic and political policies adversely affected the city’s infrastructure and economy. Consequently, many financiers and entrepreneurs left Shanghai for Hong Kong or overseas. While the economy of Shanghai was drastically declining, Hong Kong was developing fast and securing a place in the global economy. Nonetheless, economic reforms in China began in 1978, but Shanghai’s economic reforms started in 1990. Its economy has gradually been growing annually at the rate of 12%, and there has been reestablishment of financial activities in the city. Globally, Shanghai possesses a strong competitive manufacturing base. However, the economy is changing from export-oriented manufacturing to high-end services, such as, technology, finance and business. The gains it has made from this shift are evident in the GDP, that is, service sector gives a GDP of 60.7% whereas 39.3% of the GDP comes from manufacturing. It also has established capital markets, which are: the Shanghai Futures Exchange (SHFE), the Shanghai Stock Exchange (SSE) and the Shanghai Gold Exchange (SGE). In 2012, Shanghai’s bonded zones had a trade volume of more than $100 billion. By comparison, New Jersey and New York ports recorded a combined trade volume of $210.5 billion last year. It is projected that Shanghai, being a free trade zone, is likely to surpass the combined trade volume of New Jersey and New York in the next few years. According to the World Shipping Council, the tonnage, that is, the twenty-foot equivalent units (TEUs) of container weight, reported from Shanghai’s ports was higher than that of Hong Kong and Singapore. Shanghai’s ports had 31.7 million tons in 2011, which went up in 2012 to 32.58 million tons. Singapore had 31.64 million TEUs, whereas Hong Kong had 23.10 million TEUs (Knight & Ding, 2012). Shanghai has a geographical advantage over Hong Kong, which has favored its development into the biggest and prosperous port city. It is flanked with the ocean and rivers, which provides the natural foundation for its development. It is well linked to other locations of the country, which makes it one of the main towns in southeast China. Shanghai is positioned halfway next to China’s eastern coastline, and on the eastern tip of Yangtze River Delta. In the north, it borders Yangtze River’ estuary; to the south, it borders Hangzhou Bay and to the west, it borders Zhejiang and Jiangsu Provinces. It also borders the Huangpu River to the west. This means that the port has the capability of handling many cargo ships, as compared to Hong Kong, which is evident in the high tonnage it reported compared to Hong Kong (Cai, 2010). One of the key policy changes that will enhance the success of the Shanghai free trade zone is the free convertibility of the yuan (Gamble, 2013). The yuan has been a tightly controlled currency, which had been restricted in the global market unlike the other power currencies. The free convertibility of the yuan will encourage more investors in the Chinese economy. For example, organizations registered in the zone will have

Touched by a Vampire Named Angel by Lynn Schofield - The Appropriatene Personal Statement

Touched by a Vampire Named Angel by Lynn Schofield - The Appropriateness of the Science Fiction Genre to the Target Audience - Personal Statement Example The above-named program targets the teenagers and young adults rather than the blanket population. Historically, the westerns type of movies could only appeal to the older generation of the audience because they were the only group that had an idea about the culture that was depicted in the films. However, the science fiction likes the one under this discussion appeals to the teenagers and the young adult group because this group is highly liberal. The use of vampires in films has especially every now and then been criticized by the older generations specifically due to the strong connection that the older generation attaches between vampires and the end times as prescribed by most religions (Clark 3). The older generations often tend to be very religious and are also guided by various religious principles in their daily lives. The teenage and young adult group is however different. First of all, this group is liberal. Majority of teenagers and young adults hold liberal religious beliefs and therefore do not find science fiction films to conflict with their religious beliefs. Secondly, even among the very religious persons among the target group, they treat science fiction as just entertainment. This is important because they can, therefore, watch films with strong religious connotations without being offended or questioning the motives of the producers because they take films as meant for entertainment purposes. Hence, this ta rget group can watch films that have vampires as the heroes without taking it as being an abomination. Looking at the second question posed in the introduction regarding the significance of the vampire named â€Å"Angel†, one has to keenly follow the actions, the thoughts and words of the character. Although being a vampire, Angel is not wicked and his actions, thoughts and words are consistent with a being that is caring especially to the human beings who easily may be harmed by the vampire population.  Ã‚  

Think Pink -The Musical and its Mise-en-Scene Essay

Think Pink -The Musical and its Mise-en-Scene - Essay Example The musical art is a complete cinematography of the different sociological issues in the mild tone with a zephyr of musical instruments. This extremely stylish piece of art is the mixture of Rock and Roll, soft and classical music. This classical Hollywood celebration filmmaking, in the name of sociological and ideological movement against drugs, during 50's and 60's, truly played its role in the musical reformation. This revolutionary piece of art, later set trends for different genres and established a foundations for multiple institutions in the society. The musician Twink, has contributed many other genres in this regard, which shows his level interest in this dimension. Twink, is basically an English Drummer, song writer and singer. He began his career in 1963 as with a band. Later, he had given few arts and musical performances in 1964 and 1965. The Think Pink is his first solo album with The Deviants, produced by Mick Farren . He started his work in the wake of psychedilc musi c movement to set new trend in the field of music genres. His contribution and ideology behind his work, also reflects his social ambitions behind his artistic efforts. He started his band with the name of The Fairies, later he joind the rythem and blues/soul music band, known by the name of In-Crowd. After few months the same band renamed as Tomorrow. Apart from music, Twink, is also a very good and talented actor also. Twink has truly gives one of his remarkable and outstanding performance in this unique work. His stylish blend of mixing east and west to highlight socilogical issues in the backdrop of this musical film is unmatched. This film projects the sociological and emotional intensity, through the sound into the soul of the present pop genre environment. It brings the blend of different music styles, both eastern and western, along with the different themes and melodious classical tracks. The 37 Minutes and 37 seconds, film clearly portrays the new revolutionary sense of music. The music is simple, thematic, rhythmic and beautifully composed. The lyrics are very well written. The film has tried its level best to impart the sociological awareness and food for the relaxation of minds. Twink has composed all the tracks, with the help of Took. The musical film is composed of ten tracks including; "The coming of the Other One" (Twink) - 2:23, "Ten Thousand Words in a Cardboard Box" (Twink/Wood) - 4:31, "Dawn of Majic" (Twink) - 1:43, "Tiptoe on the Highest Hill" (Twink) - 5:23, "Fluid" (Twink) - 4:04, "Mexican Grass War" (Twink) - 5:29, "Rock and Roll the Join" (Twink) - 2:46, "Suicide" (Twink) - 4:26, "Three Little Piggies" (Took/Twink) - 3:15, "The Sparrow Is a Sign" (Took/Twink) - 2:23. The tracks depicts the different musical styles using various musical instruments like Drums, Keyboards, Guitars etc in order to highlight social awarness in the elegant and unique style. In addition to that, the tracks also project the awarness on the dark side of social problems like drugs and suicide. The tracks are manifested with unique and stylish mixture of music instruments to influence the minds of the audience. The tracks also used beautiful and thought provoking lyrics, which induce the audience to relax and enjoy

Metrics Estimation Analysis and Teams Assignment

Metrics Estimation Analysis and Teams - Assignment Example It’s essential noting that with this criteria the production process will tend to be more accurate and the management will be in a position of maintaining the quality details of the firm help in improving the competitive advantage (Lincke, Lundberg & Lowe, 2008). When using the rating system the products needs to be picked at random and checked thoroughly to ensure they are accurate. In case a default is detected the production process should be vouched to ensure they are compliant with the targets set for their operations. The process should be in a state where they can link all parties involved. Table 1 defines the information that RSL has captured on previous projects. Table 2 shows the estimates for the equivalent parameters for the components of a new project. Using whichever techniques you wish, generate estimates for the effort required to develop the components of the new project. What reservations would you have in using such data? Looking at the graph above its evident as the time passes the company is increasing their efforts to ensure they meet their shareholders targets. This is crucial and it helps the firm to avoid misusing their efforts before they can identify their marking opportunities. Therefore, it’s necessary to note that efforts are varied according to the needs surrounding that process and the weight the issue caries (Lincke, Lundberg & Lowe, 2008). On the other hand, its essential noting that no matter what effort is exacted the estimation curve will never be at its maximum accuracy. Still the estimates will never change from estimates to factual. There is no amount of efforts can be added to make the estimates accurate. The following page contains data collected from a project at RSL. Provide an analysis report to indicate which components would be of concern going forward. You must provide the details of the graphs and analyses you have used

Branding Analysis Essay Example | Topics and Well Written Essays - 3000 words

Branding Analysis - Essay Example Consumers identify a brand's distinctive capabilities based on their perceptions that have themselves been created by the marketers over a period of time. A genuine brand is "the internalized sum of all the impressions received by the customers and consumers resulting in a distinctive position in their mind's eye based on perceived emotional and functional benefits" (Knapp). Attributes: Attributes are things that usually speak about the product. A brand usually conveys attributes of the product in order to inform existing customers and at the same time attract new potential customers. For example, the attributes of Raymond's suits are stylish, fashionable and modern and stitched of high quality premium clothing. Benefits: In order for a brand to be successful in the market, it is necessary that the product attributes eventually transform into both emotional and functional benefits of the same. If the same example of Raymond's suits which was mentioned above is considered attributes like style and fashion will transform into emotional benefits and the quality of clothing will transform into functional benefits. ... Values: Most of the brands associate some value with themselves. For example, the baseline of the brand Raymond - 'The Complete Man,' communicates a value proposition that the clothing makes a man complete and perfect. Culture: Brands also represent a certain culture. Even this aspect can be better explained with the same example of Raymond that we've been discussing all through. Raymond projects a culture of family bonding like father and son, husband and wife along with Indianness like respect for elders etc, in its advertisements. Personality: Brands communicate personality status. Raymond suggests that it is a brand for a man who cares for his family, society, and himself. User: Brands clearly state their user segments. Raymond is targeted at upper middle class and upper class customers. Brand Personality Brand personality is of immense importance to a firm. This is evident from the fact that most companies spend a lot of time, money and energy in brand building along with the brand's personality. It would be difficult for a company to imagine existence without the brand name and brand personality. For example, if a customer is asked to select one of two chocolates kept in front of him/her, one with the Cadbury's brand name on it visible and the other, also a Cadbury's but with the brand name hidden, the customer, in all probability selects the one with the Cadbury's name visible on it. This shows the importance of the brand name. Companies have to understand that brands and their personality mean a lot and are at the heart of any business activity. Hence, it is necessary that a firm has to exercise full control over its brands. It is often felt that most of the companies have a constrained perception about their brands. They tend to feel

High School and Cousin Jimmy Essay Example for Free

High School and Cousin Jimmy Essay The day I got scared to death was my first time going to Cedar Point and going on a really big roller coaster. I was nervous. I was in the line with my cousin Jimmy and my other cousins to go on the corkscrew. My stomach started the turn I started to shake my mind was saying get out of the line but I wanted to go on my whole life. I had to go on with my cousins Michael and Jimmy instead of Olivia or Rebekah. Michael, Jimmy and I were only two people away from getting on. Then Jimmy said,† I was afraid when I went on my first roller coaster too. † Michael said,† no you weren’t† that made me laugh. That made me think that it isn’t so scary after all. Just then I heard someone say that it’s too scary. That made me wish that I never wanted to go on. We’re up next. I got in the seat with Jimmy I thought I was going to puke. At this time I was excited and scared. The seatbelt was on; there was no turning back now. The person pushed the button and we went up the very steep hill. We stopped at the top. My eyes were completely closed. My heart was pounding faster and faster. I knew my cousins in front of me so I said to them, â€Å"are you scared? † I didn’t get to hear them because by then we zipped down the coaster. I was screaming so loud I thought I was going to lose my voice. I got dizzy when we went around in circles three times. Finally the ride came to a halt. I felt relieved that it was over. I said to my self that I conquered my fear. I was happy that it was done. I still felt sick but I knew that I could do it all along. At that point I found out that my cousins also scared too! Now I can’t wait to go on the Gemini, Top Thrill Dragster, the Dragon, and the Mine Ride. I still think my cousin acted a little bit too young for their age because a high school student shouldn’t be screaming at the top of their lungs same goes with my other cousin who was in high school. Only a middle school students and third graders should scream. View as multi-pages TOPICS IN THIS DOCUMENT High school, Middle school, Cedar Point, Top Thrill Dragster, Roller coaster, English-language films, College, Debut albums RELATED DOCUMENTS high school reservation community I passed two Navajo youth leaning against the wall, one leg propped behind them for support. They wore black tee-shirts, one declaring â€Å"Indian Pride on the Rise,† the other showing a heavy metal rock group â€Å"Twisted Sister. † Both wore high topped basketball shoes and hair free flowing to their shoulders. One spoke to me. â€Å"Hey, are you the lady who is talking to dropouts? You should talk to me. Im a professional dropout. † I did. And to many others. Their 410   Words | 3   Pages READ FULL DOCUMENT Philippine Science High School ? 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He seemed perfectly healthy, but in actuality, he suffered brain 410   Words | 5   Pages READ FULL DOCUMENT Report: High School and Attendance Improving Attendance at Beech Grove Intermediate School: A Recommendation Report ________________________________________ Introduction Like other schools around the nation, Beech Grove Intermediate School is experiencing a serious problem with attendance. This has been cited as a problem and something that 410   Words. READ FULL DOCUMENT Successful: High School and People ? Tamera Wilson Mrs. Jenkins English IV/0091 College Prep 24 February 2014 SUCCESSFUL My standards are set high as I watch people try to bring me down each and every day. They try to tell me all the negatives things on how I’m not going to be anything. This makes me want to try harder. All my life I been struggling and stressing, that’s why I came in a pathway with aggression. Where I’m from I see nothing that can lead me to be successful in life. I had been though the 410   Words | 3   Pages READ FULL DOCUMENT. Post high school plan coach your team to do the same. 4. Conflicting Goals Sometimes we have conflicting goals in our work. For instance, one of our managers might tell us that speed is most important goal with customers. Another manager might say that in-depth, high-quality service is the top priority. Its sometimes quite difficult to reconcile the two! Whenever you set goals for your team members, make sure that those goals dont conflict with other goals set for that person, or set 410   Words | 7   Pages READ FULL DOCUMENT Essays: High School what da hell let me sign up man I just want essays. Rainy day This year the summer season was unduly long and extremely hot. It was July, the schools had reopened. The scorching sun and the extreme heat had made life unbearable. Going to the school, studying in the class or playing on the ground all seemed to be a punishment. One morning, clouds . 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Individual Critical Reflection On Learning Outcomes Marketing Essay

Individual Critical Reflection On Learning Outcomes Marketing Essay Tag Games is formed in 2006 as an independent game development studio and publisher by 3 game manufacturer veterans eager to bring new experiences to mobile gaming primarily, and then to further platforms. The 1st heading Dead Water was launched on J2ME mobile phones in Sept 2006 to extensive very important praise. Since then the studio has developed a desirable status for modernization and excellence, structure strategic partnerships with several main games developers and development studios all around the world. Having achieved success in the beginning period 2007 Tag raised seed deal from successive Scottish technology industrialist Bill Dobbie and they funded in middle of 2007 to enlarge manufacture ability and to allow a more hostile move toward the licensing and publication activity. Tag Games was featured as no.23 in the 02/ Real business 50 in 2007 to watch in Mobile listing, a greeting acknowledgment of the excellence of the studios games and potential of the business strategy. Marketing Plan for Back on the saddle game. Most of the mobile games developers develop the games basing on the news events. Marketing plan illustrates the market segments and strategies, which we are employing to get customers and create good revenue stream. We always develop the games with real life twist, which always give advantage over our competitors by giving customers a new outlet to enjoy mobile games. We will fund development of our own game by providing consulting services to create similar games for corporations who are looking to create mobile games for promotional purposes. The consulting project will come from advertising sponsorship relationships that we will establish with companies who are interested in embedding their brand and offers inside our other games and would also like something more custom that they can offer as their own game. In first few years of the business, we expect consulting to constitute a large portion of our revenue stream. Vision Our Vision is to provide people with a fun over the course of their normal day. We create games that are easy to play. We develop games basing on the real life situations and on life styles of different country people. This unique feature always helps us in winning the customers. We also help the customers in understanding the various cultures. Our software development team is experienced to create timely games quickly. Our marketing challenge is to attract visibility quickly and we intend to accomplish this by leveraging a multi-pronged approach that involves social media, email marketing and search engine optimization strategies to gain market share. As we gain traction in the marketplace, word of mouth will lift our game downloads significantly Goals Boost sales by 100% by the end of year 1. To be a mile stone in traditional game development within two years. To set up reliability among the clients. Our goal is to establish a reputation for games that poke fun at what many would consider humorous actions by well-known people. Our aim is to create the most innovative and fun casual games in the whole wide world! Target Customers Ideal customers is between the ages of 15 and 25 who enjoys playing video games and has a mobile phone that allows applications to be downloaded, such as the moderate to high end mobile phones. Customers usually have play station or TV-based video game unit at home. Some of the even have a portable gaming unit such as the DS/DSI and other portable gadgets. Most of the customers have access to a home computer, pc or Mac. Most of the customers are teenagers living at home, others are college students or who have joined the workforce in the last 6 years. They have a wide range of disposable income. Market Definition and Segmentation We target two segments: Mobile game users. Organizations that want to reach them. In the above segments, customers enjoy creative experiences and computer and mobile phone savvy. Free mobile games: Some features of free versions are disabled and advertising is displayed in some strategic locations within the game so that users are not bothered or distracted by the ads. For example, a shoes company pays for a sponsorship and we might embed their name as a tappable billboard that appears as if it is part of the game itself. We offer trail versions of our games for free so that users can get a taste of the full game without committing any money up front. Paid mobiles games: Paid mobile games contain a broader set of features. The price was fixed to create very low price resistance for customers. Games are accessible via instant download on their mobile platforms. Paid games are monetized via clickable ad sponsorships embedded within the games. Organizations that want to reach youth: There are customers who purchases custom mobile game development services. Their intent is to promote their brand and products to the demographic that overlaps with mobile game users. Target Market Segment Strategy: Strategies focus on developing an initial set of libraries containing game attributes that can be combined to create new games. After launching the game, we will stay in regular contact with our customers via numerous online methods, including social media and email marketing. After creating these libraries and games, we will be able to market fast-turnaround consulting services to organizations who would like their own promotional games. Target Mobile Game Users: Our mobile games have a timely connection to current news events. Due to which we release new games basing on previous and present news. For example, we created a cow boy character in back to the saddle game. And we create the new versions considering the latest political scandals, celebrity comments. The mobile game users enjoy interacting with games that give them a sense of power and excitement, allowing them in some way to live vicariously through the game. Most of our games are help in increasing the users concentration levels. Needs and Requirements: Mobile games users always get tired quickly and are constantly looking for new games to play. We target the news media so they discuss games related to the stories they are covering. Our target stories are taken from all around the World. Generally teens get money from their parents to purchase games, which can be from low paying jobs or allowances. Teens also have limited financial capacity yet choose to spend part of their disposable income on game as one of their sources of entertainment. Most of the mobile users have limited financial capacity. Customers always talk to each other about which games they enjoy, including strategies for playing and winning. They also participate in online forums and discussion group to gather tips and other information to help them play or to find new challenges. Most of the customers enjoy being listed as the high score when there is a public setting available for players. We intend to offer this public setting by allowing the customer to upload their score to our web site for each game. The highest scores will be posted, giving the player worldwide bragging rights. As a result, the word of mouth potential for timely games is explosive. We emphasize more on focusing on creativity along with spectacular service and speed of development for our consulting clients. It is important for us to get to market quickly in order to capitalize on the news event that is associated with game. The longer the delay between game conception and game release, the less the penetration of that game. Distribution Channels: Approaching senior marketing executives is typically done through a variety of means. Our finances and resources are limited, so we need to manage them effectively. We focus on two aspects: Advertising Networking The advertising will primarily be online via search engine ads so we see the results within days instead of not knowing whether a print ad has effect. We have identified 4 trade shows and 3 conferences that these executives typically attend over the course of a year. Part of our marketing plan is to attend these events to network with these potential buyers. We also will submit response to calls for papers to be speakers at some of the events when possible. Blackberry applications are controlled by Blackberry through Blackberry App world. Their users tend to be older and more focused on business uses for their mobile devices. Because of this, we will not focus our initial efforts on Blackberry. However, we do have the expertise to build Blackberry applications and will create custom games for this device for consulting clients who would like them. iphone games are distributed through the Appstore which is currently controlled by Apple. One of the obstacles we have to overcome is the speed with which apple approves applications for downloading, which will be important for us since our games have a time sensitive nature to them as they will be popular as long as a new story is in circulation. Googles Android offers an open source model so they will likely surpass the iphone in the number of applications available soon. This also eliminates the need for review and allows us to post new applications quickly. As more applications come out for this device, it will gain market share. We want to be positioned so that we provide excellent games for the community. Competitive Forces: There are many mobile game developers. Most games are developed by one person who does not have the marketing savvy to integrate advertising sponsorships into their games as we have outlined in this marketing plan. Our unique twists on the type of the games is also an advantage because we will not have to spend as much time and energy thinking of the game themes. The news of the day will provide that folders so our efforts can be concentrated on developing that real-life story into a game. There are many software developers targeting organizations to build custom games. Some are developing games overseas at lower cost. Even some larger domestic companies outsource portions of their game development. In order to keep up with pricing pressures, we have established ties with one overseas organization to help us with game development as we release new games and create the component libraries. Communications: We leverage word of mouth and social media for the vast majority of our marketing using platforms such as Twitter, Facebook, and Orkut. These platforms are widely used by the customers in our demographic market. We will make announcements via regular tweets and updates to our fan page on Facebook. We also use email marketing list which is comprised of people who have expressed interest in knowing when we release new games. We have segmented our email list so that we can send appropriate emails to media and different ones to actual gamers, our customers. We also develop an online ad campaign with landing pages containing lead generation forms that visitors can fill out to get whitepapers on using mobile gaming to attract customers. We also network at major trade shows and conferences, including obtaining engagements where we can discuss case studies to expose our concepts and strategies to the right level of buyer. Each game will contain a link to our web site where users can find out about more games and subscribe to our email list and follow us on Twitter and Facebook. To help promote games via word of mouth, each game has the option to notify a friend. So, a user can send a text message to a friend instantly to share their excitement or recommendation about the game. Budget: Marketing expenses are mostly for staff required to do the marketing activities listed. The vast majority of the software tools needed to implement the activities, such as analytics and landing page creation, are available for free. The exceptions to this are for specific tools like email marketing and forums. We do not expect an increase in marketing staff requirements during year 1 because one person can actually do a lot of these activities. Once they have put marketing plan processes into place, the marketing activities upkeep becomes easier and can handle by junior staff. Below is breakdown of marketing expenses by month for year 1. Keys to Success: Many companies leveraged the power of mobile games to reach their market, however we will show case studies which is the primary key to success. This can be tracked using metrics such as the number of times a gamer clicked on an ad embed into a game, the number of times a custom game was downloaded or an increase in sales of the product being promoted. Success can also be tracked by industry buzz. For example, fast food chain burger king created a Facebook application that allowed users to earn points for unfriending one of their friends. This application would show the image of the friend burning. Upon burning 10 friends, the user would be entitled to a free burger. This application spread very quickly and quite a few Facebook users enjoyed participating. This campaign did two things: generated traffic into restaurants and generated a tremendous amount of media buzz. It cost significantly less than a paid advertising campaign involving television time purchases. Our posting to social media sites will include a trackable link so we know how many people click on each post. Using online tools like link redirectors. We can also see how many readers repost or forward such links. We will also include trackable links within our email marketing messages. People who want more information about the game will be directed to landing pages, which are web pages that contain more information about the game, which includes details about the game and the links to download the game. These landing pages will be optimized for search engines so that when internet user search on various keywords, our pages will rank highly in their search results. The usage of online analytics tools helps to enable to see how many people click on various links in our media campaigns to go to the landing pages and how many clicks to download each game. On the other hand, online clicks cannot track users who use their mobile phones to download the apps directly, which may comprise the bulk of our downloads. For those, tracking of downloads is provided by the platform such as Appstore. We estimate that one of every ten people who visit the landing page or see a tweet or Facebook post will download a game. The average sale price estimated based on paid downloads as well as sales of advertising sponsorships and custom game development. Sales Forecast: Sales forecast is a difficult area of management. We have three sources for sales: Custom games development: This will be consulting projects to develop promotional games. Game downloads: This includes free and paid downloads. The free downloads are monetized from embedded advertising sponsorships. Embedded advertising sponsorships: ads embedded in both free and paid games. Sales Monitoring: Sales must be constantly monitored to ensure that targets are being reached and revenue is being generated. The best way to do this is by comparing sales against pre-determined targets which we have. The revenue generated from sale should also be tracked against the companys budget. Â  Sale achieved should be reported on a regular basis so monitoring can take place. It is sometimes not always obvious when a deal has been closed, so a reporting template to record sales may be helpful in this process. This template can also capture prospects that are being worked on so there is overall view of the sales pipeline. In monitoring Process, it is good to understand why a sale has been successful, and why a sale was not made. This can help us readjust our approach or learn about competitors so that the sale can be won the next time. Progress Monitoring: We created a variety of key metrics that will measure on a regular basis, to make sure we are on the track. These require many adjustments and fine tuning as we progress. INDIVIDUAL CRITICAL REFLECTION ON LEARNING OUTCOMES The Tag Games Company sets forth a clear mission statement that is outlined with three major principals in mind that outline the companys values and motivates its employees. Their mission statement is divided into two parts: Product mission Economic mission Social mission Further defines the companys outlook on how they should impact the world. By using clear energizing goals and communicative goals, the mission statement of Tag Games provides a motivating ideal that its employees can strive for. The Tag Games Company has a mission statement that motivates its employees to want to produce a good product. The Tag Games mission statement is divided into three subsections that make it simpler to see what the overall goal is. The subsections are product, economic and social missions. Each area addresses energizing goals as well as communicative goals to provide a clear and motivating mission statement. Energizing goals state the intent of the company and what goals the organization would like to achieve. Under the product mission, it is stated that their goal is to make, distribute and sell the finest thought provoking games. This is the primary mission of Tag Games because they are in the business of selling games. It is also the first subsection in their mission statement, they are saying that this is who we are and this is what we do. Tag Games is a games company, so the first line makes sense because it simply states what the primary goal of the company is to make games. Along with this line, there are more lines about serving the society and using the morals. These statements add a sort of validity to the business of making Games. These statements add a sort of validity to the business of creating games. Employees reading this might feel like they are doing the world a service by working for Tag Games. These sorts of statements are designed to make the employees feel like they are making a better product, better for the people who play the game and better for the rest of the world too. A portion of people that work for Tag Games as well as a portion of their customers base will place great importance on the companys outlook on the style and creativity of the games. The goals in the first paragraph are clear organizational goals and will make some of the employees that work there feels good about working there. The next portion of their mission statement goes into their economic mission. The economic mission states that part of their mission is to expand opportunities for development and growth for their employees. This is a sort of communicative goal. By making expansion a part of their economic mission for the purpose of providing opportunity, it becomes in the interest of all employees to work hard for expansion. By adding this section into their mission statement, Tag Games is communicating to every employee that it is their duty to help expand the business to create even more opportunity for current and future employees. Every employ gains from the economic mission includes increasing revenue for investors and making profit. Most companies will include profit making for investors and increasing revenue because stating this in the mission statement can attract investors. The final area that is included in their mission statement is the social mission that Tag Games has outlined for its organization. They state that because business plays a vital role in society that they should initiate ways to improve conditions locally, nationally and internationally. This paragraph basically outlines how to be a good citizen or neighbor within the community. A certain portion of the employee population will feel inspired by this portion of the mission statement and get increased job satisfaction from working at Tag Games. Working in the community and coexisting with neighbors is good for the company as well as being good for the employees. When the whole picture is put together, the values that Tag Games is trying to push in their mission statement is clear. Respect for nature, helping one another and being good neighbors to each other sums up the Tag Games mission statement. Their mission statement is very idyllic, but it is a good idea that many people would take to heart. The mission statement of Tag Games sets the tone for all employees and creates a positive impression of their company. The employees of Tag Games are probably very motivated to work for a company that has so much social conscientiousness and basic love for fellow man. It is definitely a feel good kind of mission statement. I always felt that marketing play a major role in promoting a product. However I never had a clear picture of importance of growth of the company and values. Tag Games, successful employment relations has seen the company become a leader within the gaming and development industry. Marketing and employment relations are equally important aspects to the successful operation of all businesses, through correct marketing businesses can expect to grow and expand, both in size and profitability. Tag games have employed a range of strategies to accomplish its aims and become a more competitive player within the aviation industry. With the development of new game, individual strategies will need to be used to help the business succeed. Role of marketing in the growth of the company The role of marketing is to connect the business with its target market. Marketing is the major link between the business and its customers. As the market changes and becomes more competitive, the business needs to know and understand its target market so it can provide better service to its customers. Successful marketing will identify customers needs, and then, plan price, promote and distribute the products and service that will satisfy these needs. This way the business goals of increased profit and greater share of the market can be achieved. But continually researching customers and monitoring the business environment, marketing provides the information the business needs in order to change direction on adjust its tactics by providing new product or changing existing products. The objectives and strategies of the marketing plan are used to determine the plans of the other functions such as operations, employment relations, and accounting and finance. Management has recognized t he role of marketing in business success and so continually researches its market and modifies its marketing strategies to meet customer needs and wants. Setting Marketing Objectives The next step in the marketing planning process is setting the marketing objectives. The objectives establishes in the business plan will be the guide for the marketing objectives. Tag Games main objective is to make a profit, both in the current and long terms. The overall goal is to provide a satisfactory return to investors and to generate enough profit in reserve to fund growth and the development of the new games. Tag Games main objective is to sell its games at affordable prices that will ensure enough demand to sustain its profit objectives. However there are other objectives, Such as increase sales, increase customer service, decrease operating costs, increase market share. Planning Planning is essential for successful marketing. In order to carry out the marketing program, a business needs a plan that will help it to achieve its objectives. For each business marketing plan is going to be different depending on the size and nature of the business. The marketing plan involves 5 stages these includes: Marketing mix As the gaming industry has become more competitive, the competitors have focused on product planning. Tag Games designs products to be attractive and hold customers from a particular market segment and to do so profitably. This means using its detailed understanding of the needs and requirements of its different market segments. Such understanding is acquired through market research. In gaming industry customer always get bored after completing the levels in the game. They always want something new which is not present in the market. To achieve this Tag Games always comes with creative ideas to develop new games. Price is an important element in any marketing plan. Strategies for promotion the new game. Image of Tag Games in the society. Advertising Sales promotion Strategies of Marketing A business can use a number of different strategies to reach the same objective, and a combination of different strategies can be used. Whichever strategies are used they must meet a number of basic points. Meet the objectives of the business and marketing plans Satisfy the needs of the target markets Work together in achieving marketing objectives. Tag Games uses market segmentation to better meet the needs of all its customers, to compete more effectively, and to attain financial goals more readily. Tag Games is launching new game called Back on the saddle which is targeting on youth and teenagers. Positioning is the image that Tag Games projects in relation to its competitors. Tag Games brings attention to its games by using a variety of positioning strategies. Situational Analysis The situational analysis looks at the market n terms of size and growth, needs of the target market and trends in buyer behavior. The performance of the products or service in terms of sales, profit margins and stage in the product lifecycle are examined. Major competitors are identified and analyzed in terms of marketing and stage in the product lifecycle is examined. Major competitors are identified and analyzed in terms of marketing strategies. A major part of such as market share, loyal customers, level of customer satisfaction and product quality. Marketing Plan Implementation Process of implementing Tag Games marketing plan into action. The marketing department of TagGames continually monitors, controls and adjusts its marketing activities using the following tools; Comparing actual and planned results using a number of tools. Revising market strategies and taking corrective action where appropriate. Developing a financial forecast of revenue using models, past sales data, executive judgment and surveys of customer trends. It then estimates costs such as market research cost, promotion costs. Tag Games marketing plan and strategies are effective because of the following: Focus on market research. Identify and satisfy customer needs. Encourage new product development. Comprehensive marketing plan and strategies. Apart from these, working on various projects has given me varied experience on the basis of which I have decided that marketing is where I would like to base my future. A career in marketing would give me an opportunity to work across boundaries of industry definitions with a number of industries ranging from consumer goods to innovative communication and high tech markets. The project helped me gain exposure, insight, knowledge and hands-on experience with time environment. The Project also helped me in understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. I learned that marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In add ition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. If companies does not have the correct or necessary information about the competitors and market, bad business decisions occur, leading to companies not making marketing decisions without knowing specific details about their customers. I have understood and learned the planning and implementing marketing promotions to capture the market, within given budget constraints. And various methods of approaching companies marketing head for contracts or business deals. The bottom line of my experience is, every business is to attract customers continuously. It takes more than a good product or service; it takes serious planning and committed people working the plan.

Piezo-resistive pressure sensor

Piezo-resistive pressure sensor Introduction: Sensor is defined to be a device that can be responded to any type of signal and can receive those signals. The physical property of sensor is that it can convert any input into electrical signals with in electronic circuits. A sensor does not function itself because it is such larger system and consist of many detectors, signal processors and memory devices. In every device sensor is placed in either intrinsic or extrinsic states. Sensors are of two kinds, one is passive that can directly generate electric signal and responds to external factors. Another is active sensors these needed some external power of excitation signal for operation of the device. Sensors can be classified into many ways according to the usage. The classification scheme arranged from simple to complex. Sensors are divided into physical, chemical and biological type. The physical sensors consist of thermoelectric, photoelectric, electro elastic, photo elastic and pressure sensors. Sensor is the one of the MEMS application. Among different types of physical sensors iam discussing in this essay about the Piezo-Resistive pressure sensors.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Piezo-Resistive sensors are used to measure the strain on a silicon diaphragm. Piezo-Resistive sensor devices are widely used in bio-medical field. These types of sensors always need temperature sensors for calibrating the device. Piezo-Resistive pressure sensor is the commercial product that is successful in MEMS technology. For increase the progress in integrated circuits the sensors are combined with the Piezo-Resistive effect. These types of sensors are widely used in many applications like in pressure switches, pressure gauges and in automobile parts. In this essay in below the Piezo-Resistive pressure sensors physical principle, fabrication process and the design system and the applications of this type of sensors is explained. Physical principle: The Piezo-Resistive pressure sensor main principle is linearity and sensitivity. These two are the main principles involved in this type of sensor. Piezo-Resistive principle: An elastic material is taken and due to some source the strip of this material tends to move and if there is increase in longitudinal dimension then there will be decrease in lateral dimensions then cross section area will be decreased. If this is positive strain means there will be change in resistance value due to Piezo-Resistive effect. The pressure sensor consists of Silicon diaphragm, Piezo-Resistive in a wheat stone bridge and Silicon diaphragm is used to convert pressure into mechanical stress. The Piezo-Resistors converts stress into resistance and then finally resistivity changes into output voltage. Subsystems here are divided into pressure sensor with high sensitivity and good linearity and this entire setup. Linearity: Analysis of linearity begins with small deflection theories and deflections are small compared to thickness of diaphragm. If the error in linearity error is less than 0.3% then linearity error decreases as the length of resistivity changes. As the length of resistor increases then linearity error will be decreased. There are some steps to be followed in linearity. First the magnitude error must be lower than linearity error then shape of curves varies as the length of the materials changes. Then error moves from negative to positive applied pressure changes. In final step linearity error is no more symmetric and it will be irregular. If the diaphragm thickness increases then linearity error also reduces then error shifts from positive to negative sign. A best linearity error observed at a diaphragm with a thickness of 2.2 µm.The linearity error decreases if the thickness of diaphragm increases. When compared to linearity error in square and circular diaphragm means in ci rcular diaphragm occupies less area then square. Then large deflections are reduced in this case. Sensitivity: Sensitivity analysis is based on small deflection theories of plates. The pressure deflection relationship of plates is fabricated from isotropic and homogenous materials. The location and shape of resistors are also the effects of pressure sensors. Resistors are usually placed where there will be increase in stress larger to increase the sensitivity. The parameters are length L, width W, for the shape and the distance between in outer parallel resistor and the distance between in outer parallel resistor and diaphragm is 2dXt and distance between perpendicular resistor and diaphragm id dy.Sensitivity is approximated if all resistors are exactly same and have no Zero offset. In circular shape diaphragm the sensitivity is high at the edge and resistors are placed in radical directions. In top or bottom of diaphragm the sensitivity is high. Fabrication process: The pressure sensor chips are packaged individually for pre-moulded-housing packing techniques leading to low packaging throughout a large body. The packaging steps are shown in below and here top-down fabrication process takes place. A lithographic dam-ring approach is used to develop for fabricating the Piezo-Resistive pressure sensors. Initially a pressure sensor wafer with Pyrex glass combination is taken and the thickness of layer is up to 150 µm. The ultra thick layer of 150 µm with negative-tone positive resist is spin coated on the surface at a level up to 4inches. Then photolithography process is taken place to use dam-ring approach around the silicon membrane surface of the pressure surfaces. Then dicing process is used to separate the wafer and then splits into multiple pressure chips as observed. Then an adhesive material is placed on die pads on the substrate and then a dam-ring is then picked and placed on the die pads of organic substrate. Then it is heated to cross link the adhesive material and it will combine both pressure sensor and organic substrate. Then a wire bonding takes place between the aluminium bonding pads of the pressure sensors and the electrode pads of organic substrate. Then organic panel substrate is attached with pressure sensors and placed into a transfer molding and encapsulate the pressure sensors and organic panel substrate. Because the top surface is moulded with inner wall surface in a closed position then inner space of dam-ring is not fulfilled by the fluid epoxy moling compound (EMC) during molding process. Finally a pressure with a sensing channel space is separated from the organic substrate by using a saw machine after the EMC process. Dam-ring deposition: In photo resist model to achieve a wide operation window a specific coating thickness is required. For this high film thickness a photo resist with high viscosity is taken. A spin wafer and a hot plate are used for spin coating process of the dam-ring material. To produce a ultra thick sacrifice layer a two stage spin coating process is employed. Lithographic process is introduced to achieve a double layer of photo resist in dam-ring method. Transfer molding:As the pressure sensor is attached to organic substrate then substrate is placed in a transfer molding.To reduce the wrapage of encapsulated product the molding compound must be carefully chosen so that thermal expansion is close to that of organic substrate. To eliminate the wrapping of organic panel substrate a low molding temperature of 165 ° is utilized. The silicon membrane of pressure sensor and pressure loading of environment is reserved by the dam-ring. Design of the system: The majority available of micro-machined pressure sensors are bulk micro-machined Piezo-resistive devices. The Piezo-resistors are arranged in such a way by selectively doping portions of the diaphragm to form junction-isolated resistors. In an anisotropic material in silicon is defined by a tensor that relates the three directional components of the electric field to the three directional components of current flow. In a tensor general it has nine elements and expresses in a 3*3 matrix as they reduce to six independent values. Where Ei and Ji are electric field and current density components and ?i is the resistivity component. If the Cartesian axis is aligned to the (100) axes in a cubic crystal structure then Ï 1, Ï 2, Ï 3 are equal along the (100) axes denoted by Ï .The remaining components of matrix and then cross axis resistivitys will be zero due to unstressed silicon is electrically isotropic. Finally the change in the components in the matrix leads to six stress components by a 36 element tensor. This tensor is finally populated by three non-zero components as shown in below. Here ÃŽ  IJ co-efficient have units of Pa-1 and this can be either positive or negative. The ÃŽ  11 have the resistivity in any direction to stress in same directions. The equation (1) is derived along the (100) co-ordinate axes and convenient to apply. The fractional change is represented as ΔR/R = ÃŽ  LÏÆ'L+ÃŽ  TÏÆ'T. Where ÃŽ  L and ÏÆ'L are Piezo-resitive co-efficient and these are parallel to the direction of current flow and ÃŽ  t and ÏÆ't are values in transverse direction. Combining the equations by using a transformation of the co-ordinate system in (100) axes the equations can be stated as ÃŽ  L = ÃŽ  11+2(ÃŽ  44+ÃŽ  12-ÃŽ  11) * (L12m12+L12n12+n12m12) ÃŽ  t = ÃŽ  12-(ÃŽ  44+ÃŽ  12-ÃŽ  11) * (L12L22+m12m22+n12n22) Where L1, m1, n1 are the directions cosines of a vector that are parallel to the current flow and L2,m2,n2 are unit length vector perpendicular to the resistor. By combining and neglecting terms in above two equations (2 3) the Piezo-Resitive co-efficient is varied with doping level and operating temperature then p-type is placed in equation(4). ÃŽ   (N, T) =P (N, T) ÃŽ  ref. The longitudinal and transverse Piezo-resitive co-efficient in the surface of a (100) silicon wafer is observed. Observe that each figure in silicon wafer (100) splits into two halves as ÃŽ  L ÃŽ  t for both p-type and n-type in silicon. Then for p-type silicon both ÃŽ  L ÃŽ  t the peak is along (100) and for n-type silicon also peak is along (100).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  If the length of resistor decreases means then resistance also decreases then increase in power consumption is not favourable. If the width decreases then variations are observed along the non-ideal lithography. From the above it concludes that size of diaphragm reduces as the resistor have a large area between its perimeter and the centre. Advantages of Piezo-Resistive pressure sensors:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  At present today pressure sensors are used in a variety of applications in industries in overall MEMS market.Piezo electrical is used to measure high pressure with a diaphragm and widely used highly in pressure sensors. Piezo-Resistive force sensors have high applications that are fabricated using MEMS processes. The Piezo-Resistive pressure sensors are used for direct mounting on printed circuit boards. Piezo-Resistive are used to measure the cell consists of a glass back plate and the silicon chip with diffused resistor bridge. Main Piezo-Resistive pressure sensors applications are: It is used in barometric, small airplanes and used in robotic, sanitary and meteorology, air conditioning. These are used to improve sensitive, small size and are less in cost. Mainly some silicon sensors that use Piezo-Resistivity effect use a four element Wheatstone bridge configuration. Piezo-Resistive pressure sensors are low in cost and having small size and these have high resolution and have high sensitivity. Use of this element also removes four resistors that form during wheat stone bridge design. A cost effective current mode circuit is used to operate with a single Piezo-Resistive element. Ultra miniaturized 0.69 French Piezo-Resistive pressure sensors are designed for fabrication in bio-medical applications. These ultra-miniaturized Piezo-Resistive pressure sensors have many users in biomedical fields like in intra cranial pressure monitoring during nano-surgery. And also used for air monitoring in respiratory diseases, observing the blood pressure during surgery then for monitoring obstetrics and used for monitoring the urinary pressure in diagnosis for respective disorders.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The continuous development is reducing the catheter size leads to develop in ultra-miniaturized pressure sensors. The micro-maching technology in both industrial and automotive pressure sensors is very good. Due to these factors Piezo-Resistive sensors have some advantages. Like it has high tensile strength, it is low cost and has high elasticity also have good elastic properties and compatible in microcircuit technology. Pressure sensors and accelerometers both of these use Piezo-Resistive sensors with piezo electric effect. These Piezo-Resistive sensors also used in automotive applications it has up to now 40 applications in future they can be increased.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  For controlling the engine some sensors are used for controlling the engine and some are used as for good fuel economy and for controlling the engine. Accelerometers here are used for anti-skid braking, air bags and also in case of antiskid braking. Many transmissions are continuously developed that requires use of sensors and electronics to optimize transmission rations and power demand. These type of pressure sensors are also used in various industrial applications such as automobiles and also in biomedical applications. Pressure sensors are used in measurement of mechanical quantities like force, stress and other. Then biomedical applications are used to measure the control flow of blood pressure and force generated within heart cells. In capacitive sensors it has major problems in massive commercialization is sealing of capacitive cavity and the electrical lead transfer between vacuum-sealed cavity and outside world. To overcome this problem recently piezo resistive sensors are invented and these became major choice.To overcome so many number of difficulties these type of sensors are used.A nano crystalline silicon is used to achieve a high sensitive has been proposed. The silicon piezo resitive pressure sensors are used to increase the sensitivity by introducing stress in regions in the formation of elliptical holes.For continous monitoring on operational temperature and for signal to noise ratio the piezoresistor is taken into account.In biomedical applications the addition of sensitivity and temperature effect and the signal to noise ratio should laso be considered in order of design the system. The piezo resitive pressure sensor represents has one of MEMS applications that used in domestic appliances and used in various applications like laundary,washing machines and in vaccum cleaners.Differntial pressure sensors are used to measure the pressure difference in between two environments. Silicon has excellent properties in piezo resistive material as it changes the bulk resistivity when stress is apllied. For manufacturing new devices like electronic devices and maintaining high yield level is a challenge task that depends used for identifying the mechanism.Electronic sensors are mainly used in industrial automotion applications.Due to direct connection and profitability the manufacturing of yield is important.As is yield is 100% means it constantly improving the techniques. In all aircrafts pressure sensors are used in engine,fuel,hydraulics and in enviromental applications.By using these type of piezo resistive sensors increase in demand on weight,size,cost and in signal processing.These type of piezo-electric resitive sensors are used to built a small size,light weight and the low cost of value. These are the advantages of Piezo-Resistive pressure sensor that gives an idea why this sensor is more effective than compared to other sensors and why this type of Piezo-resistive pressure sensors are used. Conclusion: Sensors are been developed from past 20 years and widely been used in industrial and in biomedical. These sensors also offers a many type of sensors among them magnetic sensor are one type. By observing all the factors in above we can conclude that Piezo-Resistive pressure sensor is one type of sensor that have excellent properties in electrical and this sensor is fabricated in a very small size. The Piezo-Resistive pressure sensor has many advantages that mentioned in above essay. The fabrication process, main principle involved and the Design of the system of Piezo-Resistive pressure sensor is explained above. The output voltage of this Piezo-Resistive pressure sensor is small in magnitude. So due to this the output must be amplified to increase the S/N ratio and provides an output that is used in microprocessor system.Fianlly an Piezo-Resistive pressure sensor with an high output voltage with low fabrication cost must been developed. 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