From the Farm, Inc Marketing Plan Essay Example for Free

From the Farm, Inc Marketing Plan Essay The purpose of this paper is to determine how to drive more sales to From the Farm’s website as well as increase overall brand awareness through the use of targeted marketing and advertising programs and also to gain a deeper insight of prospective customers which can assist in forming target market segments and creating targeted marketing and advertising programs that cater to those segments. Furthermore, we need to determine how to remain cost-effective with these proposed improvements to the marketing programs. Being a small e-commerce startup with limited funds and personnel, FTF has struggled for over four years to create effective marketing programs and have seen very little positive impact of their past marketing efforts. The lack of an effective marketing strategy which includes targeted advertising has led to increased and somewhat unnecessary marketing costs because several of the marketing campaigns are built on the premise of â€Å"testing it out† and seeing what kind of response it gets. The implementation of targeted marketing and advertising programs can not only increase From the Farm’s sales revenue, but also be more cost-effective since the campaigns are targeted and relevant to their audience. In addition, an improved digital marketing strategy can help FromTheFarm. com improve their overall market positioning due to the fact that they will gain a better understanding of their customers through the data that is collected and thus enable them to build a more effect online marketing strategy. Furthermore, this enhanced insight of their customers can also enable them to improve their product development and product offerings on their website. All of these things combined can definitely contribute to growing their sales revenue and more importantly, by having targeted marketing and advertising programs, they can ensure that every dollar spent is not a dollar wasted. Company Background From The Farm, Inc. (FTF) is a privately-owned e-commerce company headquartered in Stockton, California which specializes in the sales and home delivery of gourmet and organic foods and produce. FTF was founded in 2008 with the purpose and intent of becoming â€Å"America’s Online Farmer’s Market†. According to a report done by the United States Department of Agriculture (USDA), farmers only earned an average of $0. 16 for every dollar spent on the food they produced (Canning, 2011). FTF’s mission is to provide an online marketplace which connects customers with American Family farms by offering farm-fresh products and other specialty food items delivered straight to their door. By allowing customer to purchase directly from the farmer though the website, they cut out the middle man, and therefore give customers the opportunity to taste and experience what truly fresh food and produce tastes like while also supporting the success and livelihood of hard-working farmers all over the county. FromTheFarm. com is currently funded by its parent company, Onions, Etc. , one of the largest onion distributors in the United States. Currently, FTF only has two full-time employees – the Chief Marketing Officer (CMO)/General Manager and a Marketing Specialist – in addition to the Founder/CEO, one marketing intern, and one contract-based Marketing/PR Consultant. Any other tasks with regards to finance and accounting are handled by Onions, Etc. personnel and all IT related tasks are outsourced to an outside IT firm and web design firm. FTF has undergone major organizational changes in the past twelve months, in an effort to restructure the marketing team with the intention of implementing an improved marketing strategy in order to grow sales and increase brand awareness. Due to limited funds and personnel, FTF has struggled to create an effective targeted marketing and advertising strategy and as a result have not seen much growth since being founded in 2008. 1. 0 Market Summary and Target Audience Being that From the Farm is a small, family-owned company they do not have the financial strength that other larger food retailers have; however they still have a tremendous opportunity to capture the market being that the food e-commerce market has yet to be penetrated. According to a recent report by eMarketer, as of 2012, U. S. -commerce sales have grown to $224. 2 billion and are expected to grow to $361. 9 billion by 2016. Currently, online food and beverage sales is the smallest U. S. e-commerce category, however, this segment reached sales of $5. 09 billion and experienced a 17% growth in 2012 (eMarketer, 2012). Another report by Nielsen indicates that the sales rate for consumer packaged goods online is expected to reach $25 billion by 2014. This t rending growth can be attributed to the fact that more and more consumers are beginning to do their grocery shopping online (Nielsen, 2011). FTF can definitely capitalize on this emerging trend since the online grocery shopping experience is primarily fueled by a needs-driven experience since there are a greater variety of options available online. In addition, e-commerce allows for smaller companies such as FTF to compete against â€Å"Big Brand† companies since the big brand physical advantages become nonexistent and opens up the opportunity to create a niche brand for customers who prefer to buy their food and groceries online. With a creative and effectively targeted market program, FTF can reach a significant amount of customers online and leverage unique and exclusive products such as tropical fruits, figs, Piedmontese beef, and fresh cherries to capture these customers. There is a huge opportunity to capitalize on the available internet marketing technologies being that there is so much data available through these marketing channels and the fact that many consumers are turning to e-commerce to purchase goods. According to a recent Digital Marketing Report by eMarketer, â€Å"88. % of US internet users ages 14 and up will browse or research products online in 2012, an 83. 9% of that group will make at least one purchase via the web during that year† (Peart, Utreras, Wang, 2011). Target Market Since From the Farm is a food e-commerce company, it is easy to assume that this website and its products can appeal to the masses. There is a large assortment of foods from fresh fruit and produce includin g exotic tropical fruits to certified organic meats to an array of desserts which means that FTF has something to offer every kind of customer. FTF’s customers will consist of individuals who are 25 years old and up and have a wide range of preferences when it comes to food, whether it may be parents looking for healthy foods for their kids or health conscious individuals who prefer organic and gluten-free products or chefs and restaurant owners that need to order in bulk, From the Farm can accommodate a very diverse set of needs. Nonetheless, From the Farm’s products aren’t just for those who want to purchase these items for personal consumption because From the Farm also offers products that can be sent as gifts. As stated previously, From the Farm’s customer base is diverse since it consists of individuals with varying needs and preferences when it comes to food selections. The primary market that FTF will target is the online grocery shopper market. The profile of typical online shoppers is as follows: single or dual-income households with no children and are technically savvy, affluent, and time poor. This group consists of early adopters of new technology and is heavy internet users who regularly purchase goods online. Convenience is a main factor for this group and they have little to no concern about product price or delivery charges. The other major category within this market is families with young children. Similar to the previously discussed category, this category includes single parents, dual-income households, middle-income and above average-earning households. The key differentiator is that this category has one or more children, typically with at least one child under the age of five years old. This group consists of adults in their late 20s to 40s. The individuals in this category turn to online grocery shopping because it saves them time, is less hectic, and overall more convenient in nature. Other categories include college students and military families who are not located close to a standard-size store or who wish to purchase products found only in their home regions. In addition, the elderly, disabled and those individuals who find it difficult to get out of the house make up a significant share of online grocery shoppers. As such, the share of senior citizens and disabled individuals has grown over the past five years and is expected to continue growing in the future. Furthermore, online grocery shoppers are more than twice as likely as the average internet user to go online to read and post product reviews, download coupons and search for recipes, according to a study by the Nielsen Company from September 2009 (Panteva, 2012).

Enzymes :: Free Essays

Enzymes are proteins, composed of polypeptide chains and non-protein groups. Their function is to help with the reactions of many cells and molecules by serving as catalysts. A catalyst is a substance that allows the activation energy required for a reaction by forming a temporary association with the molecules that are reacting. During this process, the catalyst itself is not permanently altered in the process, and so it can be used over and over again. Because of catalysts, cells are able to carry out chemical reactions at a great speed and at comparative low temperatures.   Ã‚  Ã‚  Ã‚  Ã‚  Almost 2,000 different enzymes are now known, each of them capable of catalyzing a specific chemical reaction. The molecule (s) on which an enzyme acts is known as its substrate. For example, sucrose is the substrate for the enzyme sucrase. Enzymes have specific structures that only its specific substrate will fit into. The polypeptide chains of an enzyme are folded in such way that they form a grove or pocket on the surface. The substrate fits in to this grove, which is the site of reactions catalyzed by the enzyme, or active site. Recent studies of enzyme structure have suggested that the active site is flexible. The binding between enzymes and substrate appears to alter the shape of the enzyme. This induces a close fit between the active site and the substrate. It is also believed that this may put some strain on the substrate molecule facilitating the reaction.   Ã‚  Ã‚  Ã‚  Ã‚  Another characteristics of enzymes are competitive inhibition and non-competitive inhibition. Competitive inhibition is the binding of a competitive molecule to the active site of the enzyme. This prevents the proper substrate from reacting with the enzyme. In non-competitive inhibition the binding of a non-competitive inhibitor to another site on the enzyme induces an allosteric change, or conformational change, that prevents the active site from binding to the proper substrate. Enzymes :: Free Essays Enzymes are proteins, composed of polypeptide chains and non-protein groups. Their function is to help with the reactions of many cells and molecules by serving as catalysts. A catalyst is a substance that allows the activation energy required for a reaction by forming a temporary association with the molecules that are reacting. During this process, the catalyst itself is not permanently altered in the process, and so it can be used over and over again. Because of catalysts, cells are able to carry out chemical reactions at a great speed and at comparative low temperatures.   Ã‚  Ã‚  Ã‚  Ã‚  Almost 2,000 different enzymes are now known, each of them capable of catalyzing a specific chemical reaction. The molecule (s) on which an enzyme acts is known as its substrate. For example, sucrose is the substrate for the enzyme sucrase. Enzymes have specific structures that only its specific substrate will fit into. The polypeptide chains of an enzyme are folded in such way that they form a grove or pocket on the surface. The substrate fits in to this grove, which is the site of reactions catalyzed by the enzyme, or active site. Recent studies of enzyme structure have suggested that the active site is flexible. The binding between enzymes and substrate appears to alter the shape of the enzyme. This induces a close fit between the active site and the substrate. It is also believed that this may put some strain on the substrate molecule facilitating the reaction.   Ã‚  Ã‚  Ã‚  Ã‚  Another characteristics of enzymes are competitive inhibition and non-competitive inhibition. Competitive inhibition is the binding of a competitive molecule to the active site of the enzyme. This prevents the proper substrate from reacting with the enzyme. In non-competitive inhibition the binding of a non-competitive inhibitor to another site on the enzyme induces an allosteric change, or conformational change, that prevents the active site from binding to the proper substrate.

Curricular Ramifications

The employment of computer technologies in elementary school education has significantly increased across the globe. The benefits and advantages of computer-based learning have been comprehensively discussed, yet it is also important to enumerate the ramifications associated with this endeavor. However, it is imperative to determine whether this technologically intense activity is appropriate for application to young children attending elementary school education. This paper will identify several issues that are associated with the use of computers in teaching basic lessons to young school children.One of the most alarming reports regarding the ramifications of computer-based instruction at the grade school level is that the brains of young children are inundated with so much information at an early age (Healy, 1998). It has been earlier established that the brains of young children are still undergoing further development and thus it is best to allow time and the normal activities t o enhance the young individual’s brain capacity as he grows through adolescence and adulthood.The exposure of young children to computer programs is thus a novel experience that has not been fully examined with regards to its long-term effects of human behavior and cognition (Kay, 1992). It is acceptable that adults employ computers at work and at home, yet allowing young children to use computers at such an early age may be rushing their underdeveloped brains to mature at a faster pace. Another issue associated with the employment of computers in elementary school education is that the quality of software programs may significantly vary, depending on the designer or creator of the program.There are currently so many software programs that assist a computer user in uploading, integrating and consolidating different types of information on a computer. It is thus possible that the computer program that is used by a certain elementary school has not been reviewed and endorsed by the school district and thus the school children may be affected in terms of their learning skills and behavior. The ideal computer program that could assist in teaching grade school children should not only include lessons on how to count or read, but also instill good morals, as well as conduct (Cassell and Jenkins, 1998).It may thus be possible that the computer program employed by a certain school was simply purchased based on the price of the software packaged. There are so many versions of tutorial software that are featured with violent activities that attempt to teach children how to count or read. It is therefore important that computer programs are designed as a simulation of classroom lessons, which will always include teaching of proper attitudes and behaviors.Another issue that may result from the use of computer programs in teaching lessons at the elementary school level is the decrease in interpersonal interactions among students (Whitley, 1997). One features of elem entary school education is that these children are allowed to interact with other children of the same age, as they also learn lessons from their teachers. The employment of computers in teaching lessons to these young children therefore removes the social interactions that are important in shaping the personality of a child.Computer programs will thus accumulate more time spent sitting on a desk and staring at a computer screen. The young schoolchildren will thus lose significant time in playing and interacting with other children. Computer-based learning may also decrease the opportunities for a young child to learn the concept of cause and effect, which is strongly linked to social exchange with other children. It is generally observed that compassion is often learned at children and this is mainly through seeing what happens when one child is affected by a particular stimulus in the environment.In the case of employment of computers in elementary schools, children will be left w ith less time interacting with children and thus they might not learn how to appropriately interact with other people. The effect of this setting may not be immediately seen unless they have already grown older as full adults (Whitley, 1997). Another issue associated with computer programs in the elementary school level is gender difference in the use and appreciation of computers (Barker and Aspray, 2006).According to earlier reports, grade school-age boys are more comfortable in using computers than girls, thus reflecting the concept of male dominance in computer technology use (Butler, 2000). This gender difference may therefore affect the performance and learning capacity of the female school children, as these do not fully appreciate the reason why they have to use computers in learning specific lessons at school. In addition, there are reports that describe that elementary school-age girls develop an increase in their negative perception of computers when they reach the age ra nge of 12 to 13 years of age (Kay, 2006a).On the other hand, boys of this same age range show an increase in their interest on computers, and thus reflect the significant improvement of their test scores from computer lessons and activities (Kay, 2006b). It has been suggested that this correlation between boys and computer use is influenced by the sense of confidence that this gender feels as they use such technological gadgets. Another obstacle that is associated with the use of computer technology in elementary school instruction is the difficulty of teachers in integrating this technology in their curriculum (Jenson and Rose, 2003).It is critical to understand that computers have only been employed in most human activity in the last twenty to thirty years. In addition, it has only been in the last 15 years that communication methods such as the email and short message service have been fully appreciated by society. It is thus possible that there are certain teachers in elementary schools around that world that are still not comfortable with using computers in their teaching curriculum.There are some teachers that would rather stick with the old classical method of instruction, especially when they have been teaching young children with only the basic lessons of reading, mathematics and writing (Howe, 1997). In the case where the Department of Education or the school district obliges all elementary school teachers to integrate computer programs in their teaching curriculum, this may present some form of stress of certain teachers that are not used to this technology.It is thus important that teachers be highly trained with regards to the use and the recognition of the advantages of including computers in their curriculum. It will be disappointing to see reports in the futures which describe teachers that are misguiding young school children in their classroom lessons because the teacher himself is not familiar with using a computer program. Given these ramif ications on the curriculum of elementary schools, it is thus important that the decision and choices made with regards to computer use be thoroughly reviewed and assessed.Elementary schoolchildren’s brains are highly malleable and thus it is critical that the appropriate and relevant measure are undertaken in order to ensure good educations among these young individuals. References Barker, L. J. and Aspray, W. (2006). The state of research on girls and IT. In: Cohoon, J. M. and Aspray, E. (eds. ). Women and Information Technology. Cambridge, MA: MIT Press, pages 3–54. Butler, D. (2000). Gender, girls, and computer technology: What's the status now? Clearing House, 73, 225–229. Cassell, J. and Jenkins, H. (1998). From Barbie to Mortal Kombat: Gender and computer games.Cambridge, MA: MIT Press. Jenson, J. and Rose, C. B. (2003). [email  protected]: Listening to gendered relations of power in teachers’ talk about new technologies. Gender and Education, 15, 169–181. Healy, J. (1998). Failure to Connect: How Computers Affect Our Children’s Minds – For Better or Worse. New York: Simon & Schuster. Howe, K. (1997). Understanding Equal Educational Opportunity: Social Justice, Democracy and Schooling. New York: Teachers College Press Kay, R. H. (1992). An analysis of methods used to examine gender differences in computer-related behaviour.Journal of Educational Computing Research, 8, 323–336. Kay, R. H. (2006a). Addressing gender differences in computer ability, attitudes and use: The laptop effect. Journal of Educational Computing Research, 34, 187–211. Kay, R. H. (2006b). Evaluating strategies used to incorporate technology into preservice education: A review of the literature. Journal of Research on Technology and Education, 38, 383–408. Whitley, B. E. (1997). Gender differences in computer-related attitudes and behaviors: A metaanalysis. Computers in Human Behavior, 13, 1–22. .

Essay about Management and Personal Effectiveness

Development Plan 1. Introduction As a MBA student I have entered a different kind of challenging phase of my academic life, it is not only the environment of the new class but also new way of life. A successful accomplishment of studying post-graduate depends on what kind of goal will I create and what kind of strategy will I execute. So I need to create a goal because with this goal, I will keep myself motivated to my own goal and I will try my best to attain it and not give up easily. Graduated from Malaspina University-College with wide vision, more knowledge, soft-skills, and hard-skills about business and how to communicate with others is my ultimate goal. And I hope after I get my degree from the university, I could get accepted†¦show more content†¦With those kinds of obstacles, I think I cannot be successful in this MBA program. Therefore I need to make changes in myself, because with discipline I could do better in everything I do. Discipline will make me more confident, think posit ive, and more optimistic. Thus, I will develop and implement my discipline in my work in two months, in order to improve my habits not only in the class but also in the daily life. As example, I will wake up at 6.30 every morning, I will always attend every course during my program, and I will finish and submit my assignment and paper well in advance. Timeline of study plan Task July Aug Sep Oct Nov Des Jan Feb Mar Â….. Aug Make schedule Speaking Writing Reading Listening Discipline 3. Part II: Personal Development Plan Personal development plan help me to focus on my goal during the MBA program, here are my objectives: 3.1 Developing critical thinking In my home country, the mechanism of education made me as a passive student, I just believed and accepted what my instructor said without analyzing it. 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