From the Farm, Inc Marketing Plan Essay Example for Free

From the Farm, Inc Marketing Plan Essay The purpose of this paper is to determine how to drive more sales to From the Farm’s website as well as increase overall brand awareness through the use of targeted marketing and advertising programs and also to gain a deeper insight of prospective customers which can assist in forming target market segments and creating targeted marketing and advertising programs that cater to those segments. Furthermore, we need to determine how to remain cost-effective with these proposed improvements to the marketing programs. Being a small e-commerce startup with limited funds and personnel, FTF has struggled for over four years to create effective marketing programs and have seen very little positive impact of their past marketing efforts. The lack of an effective marketing strategy which includes targeted advertising has led to increased and somewhat unnecessary marketing costs because several of the marketing campaigns are built on the premise of â€Å"testing it out† and seeing what kind of response it gets. The implementation of targeted marketing and advertising programs can not only increase From the Farm’s sales revenue, but also be more cost-effective since the campaigns are targeted and relevant to their audience. In addition, an improved digital marketing strategy can help FromTheFarm. com improve their overall market positioning due to the fact that they will gain a better understanding of their customers through the data that is collected and thus enable them to build a more effect online marketing strategy. Furthermore, this enhanced insight of their customers can also enable them to improve their product development and product offerings on their website. All of these things combined can definitely contribute to growing their sales revenue and more importantly, by having targeted marketing and advertising programs, they can ensure that every dollar spent is not a dollar wasted. Company Background From The Farm, Inc. (FTF) is a privately-owned e-commerce company headquartered in Stockton, California which specializes in the sales and home delivery of gourmet and organic foods and produce. FTF was founded in 2008 with the purpose and intent of becoming â€Å"America’s Online Farmer’s Market†. According to a report done by the United States Department of Agriculture (USDA), farmers only earned an average of $0. 16 for every dollar spent on the food they produced (Canning, 2011). FTF’s mission is to provide an online marketplace which connects customers with American Family farms by offering farm-fresh products and other specialty food items delivered straight to their door. By allowing customer to purchase directly from the farmer though the website, they cut out the middle man, and therefore give customers the opportunity to taste and experience what truly fresh food and produce tastes like while also supporting the success and livelihood of hard-working farmers all over the county. FromTheFarm. com is currently funded by its parent company, Onions, Etc. , one of the largest onion distributors in the United States. Currently, FTF only has two full-time employees – the Chief Marketing Officer (CMO)/General Manager and a Marketing Specialist – in addition to the Founder/CEO, one marketing intern, and one contract-based Marketing/PR Consultant. Any other tasks with regards to finance and accounting are handled by Onions, Etc. personnel and all IT related tasks are outsourced to an outside IT firm and web design firm. FTF has undergone major organizational changes in the past twelve months, in an effort to restructure the marketing team with the intention of implementing an improved marketing strategy in order to grow sales and increase brand awareness. Due to limited funds and personnel, FTF has struggled to create an effective targeted marketing and advertising strategy and as a result have not seen much growth since being founded in 2008. 1. 0 Market Summary and Target Audience Being that From the Farm is a small, family-owned company they do not have the financial strength that other larger food retailers have; however they still have a tremendous opportunity to capture the market being that the food e-commerce market has yet to be penetrated. According to a recent report by eMarketer, as of 2012, U. S. -commerce sales have grown to $224. 2 billion and are expected to grow to $361. 9 billion by 2016. Currently, online food and beverage sales is the smallest U. S. e-commerce category, however, this segment reached sales of $5. 09 billion and experienced a 17% growth in 2012 (eMarketer, 2012). Another report by Nielsen indicates that the sales rate for consumer packaged goods online is expected to reach $25 billion by 2014. This t rending growth can be attributed to the fact that more and more consumers are beginning to do their grocery shopping online (Nielsen, 2011). FTF can definitely capitalize on this emerging trend since the online grocery shopping experience is primarily fueled by a needs-driven experience since there are a greater variety of options available online. In addition, e-commerce allows for smaller companies such as FTF to compete against â€Å"Big Brand† companies since the big brand physical advantages become nonexistent and opens up the opportunity to create a niche brand for customers who prefer to buy their food and groceries online. With a creative and effectively targeted market program, FTF can reach a significant amount of customers online and leverage unique and exclusive products such as tropical fruits, figs, Piedmontese beef, and fresh cherries to capture these customers. There is a huge opportunity to capitalize on the available internet marketing technologies being that there is so much data available through these marketing channels and the fact that many consumers are turning to e-commerce to purchase goods. According to a recent Digital Marketing Report by eMarketer, â€Å"88. % of US internet users ages 14 and up will browse or research products online in 2012, an 83. 9% of that group will make at least one purchase via the web during that year† (Peart, Utreras, Wang, 2011). Target Market Since From the Farm is a food e-commerce company, it is easy to assume that this website and its products can appeal to the masses. There is a large assortment of foods from fresh fruit and produce includin g exotic tropical fruits to certified organic meats to an array of desserts which means that FTF has something to offer every kind of customer. FTF’s customers will consist of individuals who are 25 years old and up and have a wide range of preferences when it comes to food, whether it may be parents looking for healthy foods for their kids or health conscious individuals who prefer organic and gluten-free products or chefs and restaurant owners that need to order in bulk, From the Farm can accommodate a very diverse set of needs. Nonetheless, From the Farm’s products aren’t just for those who want to purchase these items for personal consumption because From the Farm also offers products that can be sent as gifts. As stated previously, From the Farm’s customer base is diverse since it consists of individuals with varying needs and preferences when it comes to food selections. The primary market that FTF will target is the online grocery shopper market. The profile of typical online shoppers is as follows: single or dual-income households with no children and are technically savvy, affluent, and time poor. This group consists of early adopters of new technology and is heavy internet users who regularly purchase goods online. Convenience is a main factor for this group and they have little to no concern about product price or delivery charges. The other major category within this market is families with young children. Similar to the previously discussed category, this category includes single parents, dual-income households, middle-income and above average-earning households. The key differentiator is that this category has one or more children, typically with at least one child under the age of five years old. This group consists of adults in their late 20s to 40s. The individuals in this category turn to online grocery shopping because it saves them time, is less hectic, and overall more convenient in nature. Other categories include college students and military families who are not located close to a standard-size store or who wish to purchase products found only in their home regions. In addition, the elderly, disabled and those individuals who find it difficult to get out of the house make up a significant share of online grocery shoppers. As such, the share of senior citizens and disabled individuals has grown over the past five years and is expected to continue growing in the future. Furthermore, online grocery shoppers are more than twice as likely as the average internet user to go online to read and post product reviews, download coupons and search for recipes, according to a study by the Nielsen Company from September 2009 (Panteva, 2012).

Enzymes :: Free Essays

Enzymes are proteins, composed of polypeptide chains and non-protein groups. Their function is to help with the reactions of many cells and molecules by serving as catalysts. A catalyst is a substance that allows the activation energy required for a reaction by forming a temporary association with the molecules that are reacting. During this process, the catalyst itself is not permanently altered in the process, and so it can be used over and over again. Because of catalysts, cells are able to carry out chemical reactions at a great speed and at comparative low temperatures.   Ã‚  Ã‚  Ã‚  Ã‚  Almost 2,000 different enzymes are now known, each of them capable of catalyzing a specific chemical reaction. The molecule (s) on which an enzyme acts is known as its substrate. For example, sucrose is the substrate for the enzyme sucrase. Enzymes have specific structures that only its specific substrate will fit into. The polypeptide chains of an enzyme are folded in such way that they form a grove or pocket on the surface. The substrate fits in to this grove, which is the site of reactions catalyzed by the enzyme, or active site. Recent studies of enzyme structure have suggested that the active site is flexible. The binding between enzymes and substrate appears to alter the shape of the enzyme. This induces a close fit between the active site and the substrate. It is also believed that this may put some strain on the substrate molecule facilitating the reaction.   Ã‚  Ã‚  Ã‚  Ã‚  Another characteristics of enzymes are competitive inhibition and non-competitive inhibition. Competitive inhibition is the binding of a competitive molecule to the active site of the enzyme. This prevents the proper substrate from reacting with the enzyme. In non-competitive inhibition the binding of a non-competitive inhibitor to another site on the enzyme induces an allosteric change, or conformational change, that prevents the active site from binding to the proper substrate. Enzymes :: Free Essays Enzymes are proteins, composed of polypeptide chains and non-protein groups. Their function is to help with the reactions of many cells and molecules by serving as catalysts. A catalyst is a substance that allows the activation energy required for a reaction by forming a temporary association with the molecules that are reacting. During this process, the catalyst itself is not permanently altered in the process, and so it can be used over and over again. Because of catalysts, cells are able to carry out chemical reactions at a great speed and at comparative low temperatures.   Ã‚  Ã‚  Ã‚  Ã‚  Almost 2,000 different enzymes are now known, each of them capable of catalyzing a specific chemical reaction. The molecule (s) on which an enzyme acts is known as its substrate. For example, sucrose is the substrate for the enzyme sucrase. Enzymes have specific structures that only its specific substrate will fit into. The polypeptide chains of an enzyme are folded in such way that they form a grove or pocket on the surface. The substrate fits in to this grove, which is the site of reactions catalyzed by the enzyme, or active site. Recent studies of enzyme structure have suggested that the active site is flexible. The binding between enzymes and substrate appears to alter the shape of the enzyme. This induces a close fit between the active site and the substrate. It is also believed that this may put some strain on the substrate molecule facilitating the reaction.   Ã‚  Ã‚  Ã‚  Ã‚  Another characteristics of enzymes are competitive inhibition and non-competitive inhibition. Competitive inhibition is the binding of a competitive molecule to the active site of the enzyme. This prevents the proper substrate from reacting with the enzyme. In non-competitive inhibition the binding of a non-competitive inhibitor to another site on the enzyme induces an allosteric change, or conformational change, that prevents the active site from binding to the proper substrate.

Curricular Ramifications

The employment of computer technologies in elementary school education has significantly increased across the globe. The benefits and advantages of computer-based learning have been comprehensively discussed, yet it is also important to enumerate the ramifications associated with this endeavor. However, it is imperative to determine whether this technologically intense activity is appropriate for application to young children attending elementary school education. This paper will identify several issues that are associated with the use of computers in teaching basic lessons to young school children.One of the most alarming reports regarding the ramifications of computer-based instruction at the grade school level is that the brains of young children are inundated with so much information at an early age (Healy, 1998). It has been earlier established that the brains of young children are still undergoing further development and thus it is best to allow time and the normal activities t o enhance the young individual’s brain capacity as he grows through adolescence and adulthood.The exposure of young children to computer programs is thus a novel experience that has not been fully examined with regards to its long-term effects of human behavior and cognition (Kay, 1992). It is acceptable that adults employ computers at work and at home, yet allowing young children to use computers at such an early age may be rushing their underdeveloped brains to mature at a faster pace. Another issue associated with the employment of computers in elementary school education is that the quality of software programs may significantly vary, depending on the designer or creator of the program.There are currently so many software programs that assist a computer user in uploading, integrating and consolidating different types of information on a computer. It is thus possible that the computer program that is used by a certain elementary school has not been reviewed and endorsed by the school district and thus the school children may be affected in terms of their learning skills and behavior. The ideal computer program that could assist in teaching grade school children should not only include lessons on how to count or read, but also instill good morals, as well as conduct (Cassell and Jenkins, 1998).It may thus be possible that the computer program employed by a certain school was simply purchased based on the price of the software packaged. There are so many versions of tutorial software that are featured with violent activities that attempt to teach children how to count or read. It is therefore important that computer programs are designed as a simulation of classroom lessons, which will always include teaching of proper attitudes and behaviors.Another issue that may result from the use of computer programs in teaching lessons at the elementary school level is the decrease in interpersonal interactions among students (Whitley, 1997). One features of elem entary school education is that these children are allowed to interact with other children of the same age, as they also learn lessons from their teachers. The employment of computers in teaching lessons to these young children therefore removes the social interactions that are important in shaping the personality of a child.Computer programs will thus accumulate more time spent sitting on a desk and staring at a computer screen. The young schoolchildren will thus lose significant time in playing and interacting with other children. Computer-based learning may also decrease the opportunities for a young child to learn the concept of cause and effect, which is strongly linked to social exchange with other children. It is generally observed that compassion is often learned at children and this is mainly through seeing what happens when one child is affected by a particular stimulus in the environment.In the case of employment of computers in elementary schools, children will be left w ith less time interacting with children and thus they might not learn how to appropriately interact with other people. The effect of this setting may not be immediately seen unless they have already grown older as full adults (Whitley, 1997). Another issue associated with computer programs in the elementary school level is gender difference in the use and appreciation of computers (Barker and Aspray, 2006).According to earlier reports, grade school-age boys are more comfortable in using computers than girls, thus reflecting the concept of male dominance in computer technology use (Butler, 2000). This gender difference may therefore affect the performance and learning capacity of the female school children, as these do not fully appreciate the reason why they have to use computers in learning specific lessons at school. In addition, there are reports that describe that elementary school-age girls develop an increase in their negative perception of computers when they reach the age ra nge of 12 to 13 years of age (Kay, 2006a).On the other hand, boys of this same age range show an increase in their interest on computers, and thus reflect the significant improvement of their test scores from computer lessons and activities (Kay, 2006b). It has been suggested that this correlation between boys and computer use is influenced by the sense of confidence that this gender feels as they use such technological gadgets. Another obstacle that is associated with the use of computer technology in elementary school instruction is the difficulty of teachers in integrating this technology in their curriculum (Jenson and Rose, 2003).It is critical to understand that computers have only been employed in most human activity in the last twenty to thirty years. In addition, it has only been in the last 15 years that communication methods such as the email and short message service have been fully appreciated by society. It is thus possible that there are certain teachers in elementary schools around that world that are still not comfortable with using computers in their teaching curriculum.There are some teachers that would rather stick with the old classical method of instruction, especially when they have been teaching young children with only the basic lessons of reading, mathematics and writing (Howe, 1997). In the case where the Department of Education or the school district obliges all elementary school teachers to integrate computer programs in their teaching curriculum, this may present some form of stress of certain teachers that are not used to this technology.It is thus important that teachers be highly trained with regards to the use and the recognition of the advantages of including computers in their curriculum. It will be disappointing to see reports in the futures which describe teachers that are misguiding young school children in their classroom lessons because the teacher himself is not familiar with using a computer program. Given these ramif ications on the curriculum of elementary schools, it is thus important that the decision and choices made with regards to computer use be thoroughly reviewed and assessed.Elementary schoolchildren’s brains are highly malleable and thus it is critical that the appropriate and relevant measure are undertaken in order to ensure good educations among these young individuals. References Barker, L. J. and Aspray, W. (2006). The state of research on girls and IT. In: Cohoon, J. M. and Aspray, E. (eds. ). Women and Information Technology. Cambridge, MA: MIT Press, pages 3–54. Butler, D. (2000). Gender, girls, and computer technology: What's the status now? Clearing House, 73, 225–229. Cassell, J. and Jenkins, H. (1998). From Barbie to Mortal Kombat: Gender and computer games.Cambridge, MA: MIT Press. Jenson, J. and Rose, C. B. (2003). [email  protected]: Listening to gendered relations of power in teachers’ talk about new technologies. Gender and Education, 15, 169–181. Healy, J. (1998). Failure to Connect: How Computers Affect Our Children’s Minds – For Better or Worse. New York: Simon & Schuster. Howe, K. (1997). Understanding Equal Educational Opportunity: Social Justice, Democracy and Schooling. New York: Teachers College Press Kay, R. H. (1992). An analysis of methods used to examine gender differences in computer-related behaviour.Journal of Educational Computing Research, 8, 323–336. Kay, R. H. (2006a). Addressing gender differences in computer ability, attitudes and use: The laptop effect. Journal of Educational Computing Research, 34, 187–211. Kay, R. H. (2006b). Evaluating strategies used to incorporate technology into preservice education: A review of the literature. Journal of Research on Technology and Education, 38, 383–408. Whitley, B. E. (1997). Gender differences in computer-related attitudes and behaviors: A metaanalysis. Computers in Human Behavior, 13, 1–22. .

Essay about Management and Personal Effectiveness

Development Plan 1. Introduction As a MBA student I have entered a different kind of challenging phase of my academic life, it is not only the environment of the new class but also new way of life. A successful accomplishment of studying post-graduate depends on what kind of goal will I create and what kind of strategy will I execute. So I need to create a goal because with this goal, I will keep myself motivated to my own goal and I will try my best to attain it and not give up easily. Graduated from Malaspina University-College with wide vision, more knowledge, soft-skills, and hard-skills about business and how to communicate with others is my ultimate goal. And I hope after I get my degree from the university, I could get accepted†¦show more content†¦With those kinds of obstacles, I think I cannot be successful in this MBA program. Therefore I need to make changes in myself, because with discipline I could do better in everything I do. Discipline will make me more confident, think posit ive, and more optimistic. Thus, I will develop and implement my discipline in my work in two months, in order to improve my habits not only in the class but also in the daily life. As example, I will wake up at 6.30 every morning, I will always attend every course during my program, and I will finish and submit my assignment and paper well in advance. Timeline of study plan Task July Aug Sep Oct Nov Des Jan Feb Mar Â….. Aug Make schedule Speaking Writing Reading Listening Discipline 3. Part II: Personal Development Plan Personal development plan help me to focus on my goal during the MBA program, here are my objectives: 3.1 Developing critical thinking In my home country, the mechanism of education made me as a passive student, I just believed and accepted what my instructor said without analyzing it. When I enrolled the Pre-MBA class for the first time, I realized that I have to be more critical in accepting ideas from other people and how to think critically. Because every people in the class always are active and ask for something if there is an idea that they think areShow MoreRelatedMy Career Goals, Strengths, Weaknesses, And Weaknesses1003 Words   |  5 Pages1. Introduction This portfolio has been developed for the sole purpose to explore my personal experiences in BSB124 Working in Business and particularly my interpersonal effectiveness. In order for me to achieve my career goal in Human Resource Management, understanding interpersonal aspects will have a positive affect on me within the workplace (Gregorio, 2012). 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The results of the self-description are plottedRead MoreOrganisational Effectiveness Through Employee Motivation1591 Words   |  7 PagesOrganizational Effectiveness through Employee Motivation R. Flora Sahayamary Research Scholar Dr. R Mathivanan – Principal, Bharathiar University Arts Science college, Valparai Introduction The focus of this study is to enlighten that how an organization through its employees can achieve success and effectiveness. The purpose of the study is to analyze the impact of employees’ motivation on organizational effectiveness. The study has two sub-objectives: * the factors that increaseRead MoreLsi Paper761 Words   |  4 Pagesto a number of indicators of effectiveness and success, including leadership effectiveness, management effectiveness, problem solving effectiveness, quality of interpersonal relations, salary, organizational level, individual health and well being, and organization culture. 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The Role Of Motherhood In Infant Joy By William Blake

The role of mothers and their sacrifice has been a valued part of society for millennia. Although women now hold a much more advantageous place in society as members of the workforce, women are still encouraged to pursue more domestic goals as wives and mothers as well. It would be difficult to find an unmarried middle-aged woman who hasn’t been asked when she will finally snag a husband or a young couple that hasn’t fended off nosey relatives wondering when they’ll decide to expand their family. However, while society views child birth and motherhood as one of the greatest miracles of life, this sentimental perception has been challenged by many women and writers throughout history, including William Blake. Throughout his works Blake†¦show more content†¦The mother responds with equal happiness, calling her baby â€Å"Pretty Joy† and â€Å"Sweet Joy† and crying â€Å"Sweet Joy befall thee!† (Blake, 26). However, while the mother and child in the poem both appear deeply bonded by their overwhelming happiness, the conversation between the mother and her child can also be read as a more controlling and forceful interaction. At first it appears that the mother and the child in the poem are conversing back and forth, but it is more likely that the mother is actually speaking for the child and imagines a back and forth conversation in her mind. When read this way, the baby has no agency in deciding their name and is unable to describe his or her true emotions to the mother. It could be that the child isn’t happy at all but is feeling tired, grumpy, or hungry instead, and by speaking for her child the mother imposes happiness on her child rather than simply blessing it with more joy. In fact, the mother seems much more enamored with the idea of joy than with the baby’s true emotions when she exclaims, â€Å"Sweet joy befall thee! / Pretty joy! /Sweet joy but two days old, / Sweet joy I call thee; / Tho u dost smile. / I sing the while/ Sweet joy befall thee† (Blake 26). The word â€Å"joy† appears on almost every line of the stanza and the baby’s voice drops out of the poemShow MoreRelated A Lacanian Study of Motherhood in the Poems of William Wordsworth1990 Words   |  8 Pages William Wordsworth was a prolific poet of the Romantic movement, perhaps best known for publishing Lyrical Ballads with friend and fellow poet Samuel Taylor Coleridge in 1798. These poems were written in what Wordsworth described as a ‘common tongue’ with a focus on themes often found in Romantic poetry, such as the pastoral, the mythical, fragmentation, heroism and satire. In Lyrical Ballads one recurring subject almost unique to Wordsworth in its passion and persistence is that of motherhood

Analysis of the Opening Chapter of Pride and Prejudice...

Analysis of the Opening Chapter of Pride and Prejudice The opening sentence of ‘Pride and Prejudice’ tells is the main theme of the entire novel, marriage. ‘It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife.’ The novel is based upon the theme of marriage, finding a potential husband who has ‘sufficient funds’. Jane, Elizabeth, Lydia, Kitty and Mary all wish to find themselves husbands so that they can be married off to a man who has a large annual wage and also a large inheritance. In the days of when ‘Pride and Prejudice’ was set (in the 1800s), inheritance and yearly wage were very important factors which women looked for†¦show more content†¦So therefore, he would not wish to marry any of the Bennet sisters. The second sentence of ‘Pride and Prejudice’ also follows on with the theme of marriage and finding a suitable husband. ‘However little known the feelings or views of such a man maybe on his first entering a neighbourhood, this truth is so well fixed in the minds of the surrounding families, that he is considered as the rightful property of some one or other of their daughters.’ This quotation explains to us that the women do not need to know how these men feel or their thoughts. Even if he has just entered the village they (villagers) are all just thinking whether or not he would make a good future husband depending on his wealth and size of his estate. The women did not really care about their husbands, but as long as they provided them with financial security, the wives were happy. Any man could be thought of as a marriage possibility, so this is why this is such a main, important theme for the book. In the novel , the Bennet sisters need to gain financial status through marriage, but Elizabeth does not want to marry for these reasons. Their culture was to be married, but you could either marry for the reasons above, or like Lizzy you could marry for love, which was very rare during this period of time. ‘Pride and Prejudice’ follows the story of the Bennet sisters trying to find love andShow MoreRelatedEssay on JANE AUSTEN: PRIDE AND PREJUDICE1094 Words   |  5 PagesJANE AUSTEN: PRIDE AND PREJUDICE A Critical Analysis The opening chapter of the novel gives us a brief introduction to the lives of the Bennets. Mrs Bennet’s sole purpose in life is to marry of her daughters to wealthy young men. It begins with Mr and Mrs Bennet having a conversation about marrying of their daughters as soon as possible. Mrs Bennet tells her husband about a young man who has taken possession of Netherfield and about how they should make it a point to visit him and introduceRead MoreA Short Summary and Analysis About the Book ‘’ Pride and Prejudice’’1448 Words   |  6 PagesMazhenov Dauren Student ID: 20123464 Undergraduate Foundation English 5/ ENG0005 07/11/2012 A Short Summary And Analysis Of The Book ‘’ Pride and Prejudice’’ By Jane Austen BACKGROUND INFORMATION - BIOGRAPHY Jane Austen was born in 1775 at Steventon, Hampshire in southern England, where her father was a minister. She was the sixth child in a family of seven children. The family was very close, and Jane had a particular closeness to her sister Cassandra. Although she attended boardingRead MorePride and Prejudice and A Midsummer Nights Dream1851 Words   |  8 Pagesnever did run smooth.† -William Shakespeare, A Midsummer Nights Dream ‘Pride and Prejudice first appeared between 1796 and 1797 under the title, ‘First Impressions. At first, the novel was written anonymously; however, after Jane Austens death, the novel became publicly known to people. The novel itself is a comedy of manners set in a quiet and charming rural England, between 1796 and 1813; to be exact, Pride and Prejudice is set amidst Napoleonic Wars, dating from 1797 up to 1815. In AustensRead MoreI Know Why the Caged Bird Sings - Maya Angelou6502 Words   |  27 PagesAnalysis: Chapters 1–5 The lines from the poem Maya cannot finish, â€Å"What are you looking at me for? I didn’t come to stay . . .† capture two of the most significant issues she struggles with in her childhood and young adulthood: feeling ugly and awkward and never feeling attached to one place. First, Maya imagines that though people judge her unfairly by her awkward looks, they will be surprised one day when her true self emerges. At the time, she hopes that she will emerge as if in a fairy-taleRead MoreAnalysis Of Jane Austen s Pride And Prejudice 2405 Words   |  10 PagesChapter 2 Elizabeth Bennet - Analysis â€Å"It is a truth universally acknowledged, that a single man in possession of a good fortune must be in want of a wife.† This opening sentence from Pride and Prejudice reflects the ideals of the age when it was written. Jane Austen wrote about the societal norms and the mindset of the general public through the medium of a family with five daughters, the Bennets. 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Organizational Report Dominos Pizza Enterprises Limited

Question: Discuss about the Organizational Report for Dominos Pizza Enterprises Limited. Answer: Introduction To enhance a strong business emergence, an organization ought to identify and establish effective strategies that enable it to curve a niche over other competitors in the ever active corporate arena. Such approaches may involve improvement of resource management, updating infrastructure and harnessing the technological advancements to improve communication and output. The key contextual factors necessary for consideration include governance, innovation and entrepreneurship as well as knowledge management and e-commerce (Broadbent, 997). This report examines the issues of Dominos Pizza Enterprises limited before using knowledge management and e-commerce to recommend the viable solutions. Issues of Dominos Pizza Enterprises Limited A study of the organization indicated that Dominos is faced by a number of external forces which include political, social, economic and environmental issues. Since the market base covers several countries with varying trends, some of the government policies have affected Dominos over the years. As one moves from one country to another, the policies on international trade, market prices and government requirements keep changing. This affects Dominos since it is an international organization. Secondly, there is change in economic, social and cultural trends within the market. Different societies are characterized by different cultures, socio-economic activities as well as tastes and preferences. This has made it quite a challenge for Dominos to identify a standard procedure to meet the varying customer needs. The study also reveals that the aspect of pollution, changing rates in taxation and business employment are other issues affecting Dominos. The company works on priority while doing deliveries hence less space for customers. Additionally, the human resource comprises a number of less skilled workers. Lastly, Dominos faces a lot of competition from other product producers. The aspect of competition remains one of the organizations greatest strength. According to Rigby (2014), the nature of a business environment affects its operation and success in one way or the other. With such a dynamic business environment and a possible occurrence of firm risks, it would be prudent for Dominos to implement efficient strategies as solutions to these problems. This can be achieved through effective implementation of management tools and a careful consideration to various business contextual factors. Discussion and Recommendations With reference to the issues highlighted above, the report uses the concept of knowledge management and e-Commerce to recommend possible solutions. Grey (1996) defines knowledge management as an integrated and collaborative process through which the intellectual assets of an organization are created, accessed, captured and used. Brooking (1999), notes that one of the core functions of knowledge management is to ensure that this asset is not only guarded but also enhanced through growth and continuous use. De Brun (2005) classifies knowledge into two types namely the explicit knowledge and tacit knowledge. Tacit knowledge is the knowledge that individuals have in their heads and is basically inborn and mostly unspoken while explicit knowledge is the knowledge that can be accessed and put down in written forms and databases (Davenport Prusak, 1998). Through appropriate knowledge management strategies, Dominos can solve the issue of low skill levels among the workers. The company can plan for exhibitions in which the specialists showcase their skills through practical demonstrations in their areas of expertise. The practical exhibition of skills would provide an interactive platform through which the less exposed employees can learn and gain from the more experienced ones (Dalkir, 2011). The employees are then given an opportunity to demonstrate the gained skills under further instructions and guidance from the specialists. Dissemination and distribution of explicit knowledge is relatively easier because it can be captured and put down in written form (De Brun, 2005). The organization can manage explicit knowledge through instruction manuals, research findings; periodical reports on lessons learned as well as best practices. Using this forum, the workers can be sensitized on the need for environmental conservation as well as good customer relations. This would not only encourage good business-client relationships but also solve the aspect of pollution which at times puts Dominos in bad stead with the society. Knowledge management therefore improves awareness, individual performance and the general output of the company. A careful consideration of this aspect would go a long way in helping the organization to minimize the firm risks associated with the issues mentioned. Rigby (2014) defines e-Commerce as the process through which transactions between a supplier and a client are done via online platforms. However, the concept of e-Commerce has continuously expanded and currently covers a wide range of business interactions not necessarily tied on supplier-client transactions (Ruggles Holtshouse, 1999). One Common form of e-Commerce is business-consumer transactions. Dominos can use this platform to capture client feedbacks and views. Additionally, the interactions with the client would enable the organization to monitor the changing trends in tastes and preferences, socio-economic, cultural and political variations. The company can then use these feedbacks to implement the right adjustments and hence remain relevant within the market. One way of achieving this is by ensuring that the company website is user friendly and filled with constructive information about the company. The online platform also ought to be easily accessible and highly interacti ve as this would increase and improve activity. Consequently, the Domizo Pizza Enterprises Limited might need to consistently update their website and e-Commerce platforms to enhance its effectiveness (Nonaka Takeuchi, 1995). With the emergence of computers, the online media and other IT devices, Dominos has, at their disposal, a faster and more efficient way of reaching their clients. The company can harness this opportunity to ensure the stability of the market base. With effective online interactions, the organization is able to maintain a firm grip of the clientele which in turn ensures a stable market (Davenport Dych, 2013). Conclusion With the ever dynamic corporate arena and changing trends in market situations, there is an evitable need for companies to remain relevant among their clients. Dominos can harness the resources at their disposal to enhance performance. Knowledge as an intellectual asset is a crucial resource which can shift an organization to higher levels. Technological advancements have made e-Commerce an affordable and faster option for transactions. These factors are pivotal elements which can be useful for organizational empowerment. References Broadbent, M. (1997). The Emerging Phenomenon of Knowledge Management. Australian Library Journal, 46(1), 624. Brooking, A. (1999). Corporate Memory: Strategies for Knowledge Management. International Thomson Business Press, London. Dalkir, K. (2011). Knowledge Management in Theory and Practice, 2nd Edn. Boston, MA: The MIT Press. Davenport, T.H. Dych, J. (2013). Big Data in Big Companies, International Institute for Analytics website at https://www.sas.com/resources/asset/Big-Data-in-Big- Companies.pdf accessed 18 January 2017. Davenport, T.H., Prusak, L. (1998). Working Knowledge. Boston, MA: Harvard Business School Press. De Brun, C. (2005). The ABC of Knowledge Management. NHS National Library for Health: Knowledge Management Specialist Library located at https://www.fao.org/fileadmin/user_upload/knowledge/docs/ABC_of_KM.pdf accessed 19 January 2017. Ecommerce Europe. (2016). Cross Border e-Commerce Barometer at Ecommerce Europe website at www.ecommerce-europe.eu/.../research-report-cross-border-e-commerce- barometer-2 accessed 19 January 2017. IdeasProject. (2010). How Knowledge Management Is Moving Away from the Repository as Goal. hbr.org website at https://hbr.org/2010/07/how-knowledge-management-is-mo.html accessed 19 January 2017. Nonaka, I., Takeuchi, H. (1995). The Knowledge Creating Company: How Japanese Companies Create the Dynamics of Innovation. New York, NY: Oxford University Press, Pfeiffer, J., Sutton, R. (1999). The Knowing-doing Gap: How Smart Companies turn Knowledge into Action. Boston, MA: Harvard Business School Press. Rigby, D.K. (2014). E-Commerce is not eating retail, hbr.org website at https://hbr.org/2014/08/e-commerce-is-not-eating-retail accessed 19 January 2017. Ruggles, R., Holtshouse, D. (1999). The Knowledge Advantage. Dover, NH: Capstone Publishers,