Baja Taco :: essays research papers

Baja Fresh & Taco BellIn todays increasingly competitive marketplace businesses must be rattling creative in their trade strategies in order to attract as much business possible. Companies spend a tremendous amount of their budget on advertising, soliciting, marketing and selling their products and / or services. Businesses that arent creative dont appear to succeed as much as those that produce good marketing campaigns. Fast food eating houses are champion of the most recognized businesses. It appears that at just about every study intersection youll find some port of fast food establishment. Which one do you select? Why did you select it? Is their food good? Was it because you found their marketing approach funny? Are your specie limited? There are multitudes of reasons why consumers solicit a particular business. I analyzed two fast food restaurants one is an established major fast food provider, Taco Bell, the other restaurant is also a fast food provider, however, relati vely new in the industry, Baja Fresh. Taco Bell has literally become a household product throughout much America. The marketing campaign Taco Bell initiate states that half of the American population sees a Taco Bell commercial at least once a week. Their most recent marketing slogan is a talking Chihuahua that speaks Spanish. One of his more well known punch lines is Yo quiero Taco Bell Taco Bell restaurants serve Mexican fast food. They are the largest Mexican fast food restaurant chain in America. Taco Bell does not consider itself to be fast food, they consider themselves to be quick-serve Mexican style restaurants. Taco Bell focuses a great amount of their marketing strategies towards the younger age group. They are unremarkably marketing their products around blockbuster movies or popular action figures, and will usually offer some sort of marketing token with many of their meals. The food at Taco Bell is priced relatively inexpensive however, the quality is typical of a fas t food restaurant you get what you pay for. Taco Bell is constantly producing new food items in order to attract more customers. ambition is strong and dynamic in most markets. So it is essential for a firm to keep developing new products-as well as modifying its current products-to encounter changing customers needs and competitors actions (Perreault, 281). Taco Bell continually is experimenting with new food product lines.Taco Bell is a part of the Tricon Global Restaurants Group one of the largest restaurant chains in the world.