Premier Inn Is The Uks Biggest Hotel Chain Marketing Essay

postmortem social club Is The Uks Biggest Hotel Chain Marketing Essay premier social club is the UKs largest hotel brand, with over 40,000 rooms and more than 578 hotels. root of both the name of premier hunting lodge was Travel hunting lodge which was established 1987. chancellor has been owned byWhit simoleons which has the main aim of eat, sleep and drink,during its entire mathematical process .The necropsy order was established to compete with the Travelodgebrand owned by Lord Forte .The Company trys 70% of the total earnings of Whit earnings. In 2004,Whitbreadacqui expiration postmortem Lodge for 505 million.This added more 141 hotels and all the hotels were branded as premier(a) Travel hunting lodge by Whitbread. autopsy Travel student lodging was soon shortened to post-mortem order. necropsy club hotels be mainly found in city centres or on major A-roads. They argon rargonly found in thruway emolument areas. prime(a) social club has restaurants and bar as Whitbread is historically a brewery.Award-winning necropsy hostelry is the UKs largest and fastest-growing hotel brand. Premier Inn bedrooms feature en-suite bathroom, TV with unload count, and Wi-Fi internet access. Premier Inn offers customers a m 1y- pricker Good Night Guarantee of a good quality room, halcyon surroundings and palsy-walsy service, which is unique amongst Britains wind hotel cooking stoves. Premier Inn was the first Britain-wide hotel group to sign up with national tourist board Visit Britain this means Premier Inn is now split of a new quality assessment scheme, finically created for budget accommodation.OVERVIEW-This project is done in order to fulfil the curriculum as Advanced fleece in Hospitality. This project is done to find out whether Premier Inn is able to support the beaver customer service in UK. This project provides the boilersuit customer services provided by the Premier Inn. It contains customer services at the hotel, online, pabul ums provided by the hotel, its achievement and its weakness.DESCRIPTION-Premier Inn from customer service view-Premier Inn provides various facilities for the customers. They provide high quality of rooms, quality restaurants and family friendly environment. The main qualities/features of Premier Inn are as embodys-1. Friendly Environment2. at rest Rooms3. Quality Restaurants4. Great for kids5. Great environment for groups6. Ideal for lone travellers7. Ideal for logical argument8. Located allwhereFriendly EnvironmentPremier Inn greets the customers with warm welcome. Staffs of premier Inn are highly qualified and skilled. They are in truth polite with the customers. They are ready to help the customers at any period. Every staffs are instructed to be dedicated towards the care of the customers. Premier Inn has the feeling that customers are their guests and they receive the aim that guest are ever to be treated as good and as better as possible. From welcoming to serving the foods staffs are fully alert not to give any chance of complains against them. Thats wherefore Premier Inn stands high shouting we are best hotels providing best facilities in UK. From the moment of arrival of customer to the departure of customers there are friendly staffs to build up the stay more comfortable and the front desks are manned 24 hrs a day. sympathizerable RoomsFig- Comfortable rooms provided by Premier Inn hotels.Premier Inn provides king size Hypnos beds which are highly comfortable to sleep in. They have cosy forgery duvets and pillows. They are soft that one feels large to sleep on it. Premier Inn has powerful showers in all rooms and baths in. Both hot and cold showers are available. They also have free view TV with 80 TV and radio channels. One can view any channels or TV stations staying in premier. They also provide free WIFI internet and also desk if anyone needs to work in the room. Its easier to use internet in Premier Inn .Premier Inn has got high spee d internet facilities. They also provide shower gel, tea and coffee making facilities and a hair dryer. Premier Inn has blackout curtains for pacifist(prenominal) darks sleep.Quality restaurants and barsFig- Bar of Premier Inn hotelThere is no doubt that Premier Inn can be the best place for alcoholism because Whitbread the owner of Premier Inn is historically a brewery. Every Premier Inn hotel has restaurants. Premier Inn is very conscious towards the fact that they are to provide tasty and high quality food. The main reason of having restaurants is that they can make their customers sure that they practice tasty meal and snacks. If a customer has the fond of drinkable then the best place for him/her to drink is at the licensed bars of Premier Inn. He/she can enjoy the best drinks of the world in very friendly environment. He/she can have the relaxing drink at the end.Fig- tasty and delicious food providedGreat for kidsFig- Kids enjoying in Premier Inn and Offers give by Prem ier InnPremier Inn has commodious pastime for kids and a vast value offer for parents. Premier Inn offers spacious family rooms. They dont drag down extra cost. Kids under 16s can stay free. Not only that they arent charged for breakfast. Premier Inn says Stay with us from just 29 a night and see why we were awarded the Tommys Parent Friendly Award for Best Family Travel Facilities in 2007 and 2008.Every family room has a double bed and two easy pull out beds or sofa beds. Premier Inn also provides cots for babies too. Moreover dont forget that fewer than 16s stay for free. Premier in provides such fire offers that helps to keep kids amused even though when a customer is away.Premier Inn provides activity packs for kids which are absolutely free. Activity pack contains a flooring book, activity book, colouring sheet and pencils. Al close all our hotel restaurants have a childrens menu offering food thats packed with natural goodness but tastes great too.Great environment for groupsFig- Groups enjoying the party in Premier InnPremier Inn can be apotheosis choice for the groups to stay in. Premier Inn describes booking of quintette or more rooms as group booking. Premier Inn provides the facilities of booking the five or more rooms. Customers should just follow the procedure and fill up the form and you can stay in Premier Inn with your group. Groups can be in Premier Inn for celebrating parties or birthdays. Premier Inn promises such groups to provide the best and excellent services. Grouping can be excellent in Premier Inn as it is fun as thoroughly as it is great value for the groups as the hotel charges only GBP 29 pounds a night. Celebrating parties and birthdays for groups in Premier Inn can be ideal because Premier Inn hotels have restaurants and bars on with them. There is not going to be any problem of foods and drinks for the parties. Its great in the party view of summit.Ideal for lone travellersFig-sound and safe stay in Premier InnPremie r Inn pays great attention in the safety of the customers. Premier has turning of simple security measures that visualizes that costumers have safe, comfortable and enjoyable stay away from home. Some of the simple security measures followed by the Premier Inn to protect the customers are given below Premier Inn handles the room expound to the customers when they check in and the details are provided discreetly. Room details are not utter loud so they arent heard by the people around. Mostly Premier Inn provides single female travellers rooms that are not on the foothold floor or at the end of a corridor. They pay great attention to the safety of lone female travellers. Every Premier Inn has a door entry system and only Premier Inn guests can enter subsequently 11pm at night. No other persons except the customers are allowed after 11 pm in Premier Inn. Receptions of Premier Inn are manned 24 hours a day, so there is always someone on hand to help Every bedroom door in Premier Inn is fitted with a deadlock or chain. It helps to keep the customers safe and confident.Ideal for line of productsFig- Hot desk and Meeting rooms of Premier InnPremier Inn is not only better for the lone, groups or families. Its fabulous in the business point of view also. Effective meeting rooms can be found in Premier Inn. Premier Inn meeting rooms can be boardrooms, theatre or U- shaped. Premier Inn also provides hot desks, business lounges, own office and working lunch too.Hot desk-Premier Inn provides selected individual(a) area where one can get online facilities and work in comfort and quiet. Hot desk provides the perfect peaceful environment for work. Premier inn also offers the business lounge entry and unlimited Costa coffee and tea which are already included in the price. It means that they are free. fear LoungesPremier Inn also provides the business lounges. Business lounges are ideal for the informal meetings. Premier Inn provides the facilities of business lounge w hich is furnished with comfy chairs and sofas, and is a great area. Premier Inn ensures the availability of teas and Costa coffee all day in business lounge.Own working officePremier Inn provides all the things obligatory in an office. Printers, photocopiers, faxes, telephones and internet offices are provided by the Premier Inn. But these facilities are only available in each of touch base business centres of Premier Inn. There you can find everything that you need to work and stay in touch when you are away from the office.Working lunchWork and lunch are like nail and flesh for a person. Premier Inn respects these facts so it provides working lunch to the customers. Lunchtime is the chance to refuel and clear ones head. Premier Inn provides sandwiches, which is served in the meeting room or in the business lounge. Its just the decision of the customer where to serve and Premier Inn is ready to serve the customers anywhere. Alternatively there are restaurants where one can eat aft er their work.Located everywherePremier Inn is the brand that has over 500 hotels all over UK and Ireland. This means that Premier Inn hotels are located in everywhere in UK. They can be found in the some of the cities and towns of UK. Premier Inn is also found close to numerous popular tourist areas. They are also found in seaside towns and airports. They are also along with the major roads. All these hotels have restaurant or bar onsite. They serve freshly prepared breakfast, lunch and dinner as well as refreshments. Drinks are heart of Premier Inn and Whitbread.Details of Foods and Drinks Offered By Premier Inn to Its CustomersPremier Inn mealCooked Breakfast optionPremium Pork Sausages profuse and meaty, seasoned with nutmeg and sageVegetarian Sausages Made with sauted leek Back BaconEggs Freshly scrambled, fried, poached or boiledContinental Breakfast SelectionKelloggs Cereals Soya, a non-dairy alternative to draw is available on requestGranola Creations Granola cerea l with your choice of yoghurt, dried fruit and fresh fruit salad toppingsPorridge Please order from a member of our breakfast teamBloomer Bread Thick sliced white and malted wheatCroissants Freshly bakedMuffins Blueberry and Double umberFresh Fruit Salad A refreshing mix of red and green sliced apples, pineapple, grapes and orange segmentsYeoValley Organic Yoghurts Pro biotic and suitable for vegetariansTwinning Teas Everyday, Decaffeinated, maize Ginger, Peppermint, Blackcurrant, Ginseng Vanilla, Camomile and Green TeaChilled Fruit Juices Orange, apple and Pomegranate juice drinkhttp//www.premierinn.com/en/admin/restaurants/brands/Table_Table.pdf.bodyrestaurantinfo.Single.PackageBreakfastMenuPdfFile.tmp/PackageBreakfastMenu.pdfPremier Inn meal dinnerStarters seasonal Soups Made from seasonal vegetables. Served with a chunk of tiger breadPrawn CocktailServed on crisp salad leaves with tomato, cucumber, a classic Marie Rose act and brown bread yellowish Pepper SkewersSu cculent icteric breast and mixed pepper skewers, served with your choice of either Smoky Chilli BBQ Sauce Blue Cheese Jalapeo SauceGarlic Herb Breaded MushroomsGreat for dipping in garlic mayonnaise and BBQ sauceMainsMatured Rump SteakServed with watercress, roasted cherry tomatoes, a fl at mushroom cloud and chunky chipsRope-grown Scottish MusselsIn a creamy white wine sauce with a chunk of tiger bread and your choice of chunky chips or mixed saladSpinach Ricotta Ravioli (v)Ravioli smothered in a rich tomato sauce, topped with fresh rocket and discontinue shavings. Served with a chunk of tiger bread and a mixed saladChicken FajitasStrips of pepper, onion plant and chicken breast in Cajun spices. Served with warm tortillas, guacamole, sour cream, tomato salsa and grated Cheddar cheeseLamb, Chicken Breast or Beef BurgerServed in a sesame seed bun, with chunky chips, coleslaw and your choice of topping BBQ top-flight Battered whole onion rings and BBQ sauce radical Yorker Topp ing A rasher of back bacon and grated Cheddar cheese Swiss Topping Sauted mushrooms and grated Cheddar cheese smothered Topping A rasher of back bacon, grated Cheddar cheese and BBQ sauce Spicy Blue Topping Blue cheese jalapeo sauce Texican Topping Cajun spiced vegetableshttp//www.premierinn.com/en/admin/restaurants/brands/Table_Table.pdf.bodyrestaurantinfo.Single.PackageDinnerMenuPdfFile.tmp/PackageDinnerMenu.pdfPremier Inn kids MealStartersNachos Covered in run Cheddar cheese and served with dipping pots of mayonnaise and tomato salsaPotato WedgesCovered in melted Cheddar cheese and served with dipping pots of mayonnaise and tomato salsaGarlic Bread Two slices of garlic breadDessert available for children up to the age of 10fonduBanana pieces and Belgian waffle e served with a dipping pot of either warm toffee or chocolate aroma fudge saucemini Chocolate IndulgenceBelgian chocolate truffle ice-cream, chocolate brownies and marshmallows topped with a blister of cream, chocolat e crunch and chocolate flavour fudge sauceIce CreamMade in the Chiltern Hills from a blend of milk from Jersey cows and double cream. Vanilla ice cream served with a crispy wafer and your choice of one of the following sauces, strawberry, toffee or chocolate flavour fudge sauceJelly and Ice CreamStrawberry jelly and vanilla ice creamFruit SaladFresh seasonal fruit salad with vanilla ice creamChicken DinnerHalf a grilled chicken breast served with mash, roast potatoes, carrots, a Yorkshire pudding, garden peas and gravyChicken NuggetsSix chicken nuggets made with chicken breast, served with chips and garden peasSpaghetti BologneseTopped with Cheddar cheese and served with a slice of garlic breadBeef BurgerBeef burger in a sesame seed bun, served with chips and baked beansCheese and Bacon BurgerBeef burger topped with Cheddar cheese and bacon, in a sesame seed bun. Served with chips and baked beansFish and ChipsHalf a portion of hand-battered fish served with chips and garden peasM inced Beef Onion PieServed with chips, garden peas and gravyChicken WrapTwo soft tortillas, strips of grilled chicken breast, slices of red pepper and cucumber, grated Cheddar cheese and tomato salsaVegetarian Wrap (v)Two soft tortillas, slices of red pepper and cucumber, carrot, cabbage, onion, grated Cheddar cheese and tomato salsaVeggie Sausages and Mash (v)Two Quorn sausages served with mash, corn on the cob, a Yorkshire pudding and gravyCreate Your Own pizza pieMarguerite pizza with your choice of two of the following toppings Ham Bacon Pineapple MushroomsChicken CurryA mild and tasty curry. Chicken breast pieces in a creamy korma sauce, served with basmati riceTomato PastaPenne pasta in a tomato sauce, sprinkled with Cheddar cheese and served with a slice of garlic breadhttp//www.premierinn.com/en/admin/restaurants/brands/Table_Table.pdf.bodyrestaurantinfo.Single.OptMenu1MenuPdfFile.tmp/OptionalMenu1.pdfPremier Inn drinksSoft Drinks-Draught Pepsi, Diet Pepsi, R uncloudeds LemonadeBottle Coca Cola and Diet CokeJ20 Orange Passion fruit, apple Mango, Apple Blueberry, Apple Raspberry or Grape Kiwi flavourOrange Juice or Apple JuiceStrathmore Still Water 330ml or 1 LitreStrathmore glister Water 330ml or 1 LitreRobinsons Fruit Shoot Intensely fruity, low sugar, juice drink. Available in Apple Blackcurrant or Orange flavourRobinsons Fruit Shoot H2OSpring water drink with natural fruit flavours. Choose from Blackcurrant or Orange flavourCapri Sun Orange juice drinkLiqueur CoffeesAfter your meal, enjoy a Costa Coffee with your choice of spirit Baileys Irish Cream The noted Grouse Whisky Lambs Navy Rum Courvoisier VS Cognac Disaronno Amaretto CointreauCosta Coffee Solo DoppioEspresso Short, strong and blackEspresso MacchiatoEspresso with a dash of frothed milkPrimo Medium invariable LargeCappuccinoEspresso topped with steamed, frothed milk and a sprinkling of chocolateCafe LatteEspresso with steamed milkAmericano Espresso with hot waterMochaEspresso with chocolate, topped with steamed, frothed milk and a sprinkling of chocolateHot ChocolateSteamed milk and chocolateHot Chocolate DeluxeSteamed milk and chocolate, marshmallows and a whip of creamFreshly Brewed TeaA refreshing blend of the finest tea.WhitePinot Grigio, Corte Vigna, ItalyThe ever popular dry, light and refreshing PinotChardonnay, Blossom Hill, USA A light style Chardonnay easy to drink, with melon and apple aromas and a hint of vanilla 13.5% ABVMedium, Kendermanns, GermanyPopular, soft, fruity medium style white, lower in alcoholSauvignon Blanc, Montana, New ZealandClassic Kiwi style with amazing zingy gooseberry fruit flavoursSemillon Chardonnay, Broken Earth, AustraliaA great value, medium bodied, dry white with tropical fruit flavoursSauvignon Blanc, Antares, chilliA light, dry, crisp, delicious Sauvignon with refreshing fruit flavoursHouse White, Pearly Bay, South Africa A good all rounder, easy to drink, full flavoured blend of Chenin and Chardonnay Chenin Blanc, Tipas, genus ArgentinaA light, juicy, fresh and fruity dry whiteRosMedium Dry Ros, Pinot Grigio, Italy Fruity, medium dry ros made from Italys most famous grape varietyWhite Grenache, Gallo Family Vineyards, USAA soft, fruity ros thats perfect for lovers of medium style winesHouse Ros, Broken Earth, AustraliaA dry full flavoured ros packed with raspberry fruitsRedRioja, Campo Viejo Crianza, Spain smooth smooth red with lovely mulberry fruit flavoursPinot age Shiraz, Leopards Leap, South AfricaA big, bold, smooth and spicy favouriteMerlot, Blossom Hill, USA One of Californias most popular medium bodied juicy redsPinot Noir, Cono Sur, Chile A quality, smooth Pinot with delicious strawberry and raspberry fruit flavours 14% ABVShiraz Cabernet, Broken Earth, Australia A great value, smooth, spicy medium bodied red 13.5% ABVCabernet Sauvignon, Hardys VR, Australia Medium bodied with rich blackcurrant fruit flavours 13.5% ABVHouse Red, Vita, ItalyA soft, easy drinking, fruity blend of Merlot and Cabernet grapes 12% ABV, Sparkling Wine and Champagne BottleSparkling Ros, Marquis de la Cour, France Dry, fruity and deliciously refreshing 12% ABVSparkling Ros, Jacobs Creek, Australia A refreshing, fruity sparkler. Perfect for that fooling treat 11.5% ABVCava, Campo Viejo, Spain Great quality Cava, dry but very fruity 11.5% ABVChampagne, Heidsieck Monopole Blue Top, France Full, fruity, smooth and lively. Ideal as an aperitifhttp//www.premierinn.com/en/admin/restaurants/brands/Table_Table.pdf.bodyrestaurantinfo.Single.OptMenu2MenuPdfFile.tmp/OptionalMenu2.pdfFrom customer service to food provided Premier Inn seems to be the best hotel chain in UK. straightway lets see what the Premier Inn does in the context of privacy. Privacy is the most important factor. Every organisation or brand must have privacy policies so that they can be the graded top. Even though having the best customer services and other facilities if any brand doesnt pay any attention to the priva cy of the customer then the brand cant be ranked top because its missing the great part of customer service, privacy.Privacy strategy of Premier Inn while booking the hotel room onlinePremier Inn is always aware of the right to privacy to every customer who visits its hotels and its official websites. General privacy policies include the information to identify the person, and the rights of customers to verify and mend the information. Premier Inn handles information in compliance with UK Data Protection Act (1998). Premier Inn collects title, first name, surname, address, email address, telephone come up and credit card details of the customer. Additionally it also collects the information of the guest accompanying the booker. This is to ensure that Premier Inn identifies the customer on arrival, in checking in and out as well. Premier Inn never shares the information with the third parties. Rights of customer are also preserved by the Premier Inn that means customer can amend or cancel their bookings online as well.Security of the customer is the mostSecurity is the most essential factor to determine whether the hotel is good enough to stay or not. Though UK is one of the safest places in world still the security matters. Premier Inn is very much conscious about the security of customer. There is 24 hour CCTV operation in all the premises of the Premier Inn. There is CCTV operation in corridor of the Premier Inn as well. There is always 24 hour service in the reception. Fire alarms are available for the detection of the fire in the hotel. These fire alarms are tested every week to ensure that they are functioning properly. Security personals are also available in the hotel for 24 hours.Premier Inn going worldwideNot only this many new Premier Inn hotels are being opened in UK as well as the Premier Inn is expanding internationally too. Premier Inn has new hotels complete with refreshing top pool, bars and restaurants in Dubai. And Premier Inn has started i ts business in India too. It has got a hotel in Bangalore in India.Fig Premier Inn hotel in Bangalore, IndiaPremier Inn from the business point of view-70% of total income of Whitbread is because of Premier Inn. Total sales at Premier Inn are up 4.7 percent to 629.8 million (2008/9 601.5 million) .According to the Whibread group, Premier Inn outperformed its competitors during 2009/10. We set out a commercial action plan to reinforce our stance as the preferred hotel brand for corporate travellers and aggressively target leisure customers. We are pleased to report good progress on all fronts, verbalise the company.The group shared that in 2009/10, it set out a commercial action plan for Hotels and Restaurants, to build on its competitive edge for the business market place and aggressively target leisure customers.As per Whitbreads short and medium term growth plans, Premier Inn is to increase room numbers in 2010/11 by over 2,500 rooms (+6 percent) and target a 32 percent increas e to 55,000 rooms in the UK by the end of 2014/15, as well as international expansion.The Budget Hotel Market has nine key players which, in addition to Premier Inn include Travelodge, Jurys Inn, spend Inn Express, Easy Hotel, Comfort Inn, Days Inn, Ibis and Innkeepers Lodge. The development of the budget sector, led by Premier Inn, continues to grow. Market value of Premier Inn is absolutely high at the moment. Its market value are high above in the sky. There might be any hotel companies as successful as Premier Inn at the moment. It is estimated that every night about 75,000 guests sleep in the rooms of Premier Inn.Business and Customer services go side by side together in Premier InnPremier Inn is the brand name that features en-suite bathrooms, TV with Free view, and Wi-Fi internet access .Premier Inn has given its customer a great offer known as Good Night Guarantee, a money-back Good Night Guarantee .Premier Inn also promises of a good quality room, comfortable surroundings and friendly service. All Premier Inns feature a bar and restaurant serving dinner, drinks and Premier Inns renowned All you can eat cooked breakfast. Business is the great point at this age. Even in the point of business Premier Inn respects the rights and needs of people. So that Premier Inn offers a Business Account for business travellers, a unique expense management solution. This allows companies to control spend more effectively. In 2008 Premier Inn introduced self check in Kiosks to a number of hotels, reducing check-in time to less than one minute, which has proved to be particularly popular with business guests.AchievementsPremier Inn has win many prizes these past years. It was difficult for Premier Inn to establish in the market because they had to compete with established brand Travel Lodge. Premier Inn was awarded as Best Budget Hotel at the Business Traveller Awards 2008. Premier Inn was also voted as the most leading company in the JD Power European Economy Hotel Gu est Satisfaction Survey 2008 and 2009. Premier Inn was also recognised as the BDRC British Hotel Guest Survey Most Improved marque 2008.It was the winner of the Holiday Check Awards in the year 2008. It was also recognised as the Best Business Hotel Chain at the Business Travel initiation Awards 2008 and 2009. Premier Inn also received the Leisure and Tourism Award at the Customer Satisfaction Awards Which was given by the Institute of Customer Service. Premier Inn supports Water Aid. In December 2008, Premier Inn opened its first green hotel in Tamworth, Staffordshire. This hotel has potential to decrease energy usage by 80 percent. The technologies used in the hotel take radically different approaches to ventilation, heating, cooling and water wastage. Premier Inn has been voted as the leading economy hotel brand in 2010 in JD power European Economy Hotel Guest Satisfaction survey. It is the third consecutive year that premier Inn has ranked highest. Similarly Premier Inn has wo n three awards at The British Travel Awards in 2010. Premier Inn won Hotel Chain of the year award beating Warner Leisure hotels and Holiday Inn. Similarly it also won Best Business hotel beating Hilton and Marriot. It also won Best Leisure Hotel beating Holiday Inn and Marriot. Premier Inn also wins the best hotel website at Travolution awards in 2010. Premier beat jumeriah.com, elcid.com, elconresot.com and thewithotel.com to win this award.Recent DevelopmentsIn 2009 Premier Inn launched Premier Offers a 29 special rate for leisure and business guests. To date, two million rooms have been released at 29 with the promotion set to continue in 2010. Premier Inn has also launched a new look website at www.premierinn.com with more hotel details, easier booking, interactive maps and increased functionality. At the end of 2009, Premier Inns parent company, Whitbread, announced that it plans, by 2020, to focus its CO2 emissions by 26 per cent. This is the companys first statement of int ent on carbon reduction and will form an important part of its Good unitedly corporate sustainability strategy. At the same time, Whitbread reported that from 2007 to 2009, the company improved its carbon efficiency by four per cent which is equivalent to saving 8,562 tonnes of CO2 or taking 2,446 cars off the road. In recognition of this achievement, Whitbread has been awarded the Carbon Trust Standard which is the worlds first award that requires organisations to measure manage and reduce their carbon footprint and make real reductions year-on-year. Premier Inn has launched its first hotel in India and at the end of 2009 and announced plans to open nine further hotels in India in the next five years. It aims to capitalise on the countrys developing business traveller market. Currently there are a limited number of budget hotel brands in India so this represents a good opportunity for Premier Inn, with its strong hotel model.ANALYSIS AND REAULTSPremier Inn has been providing great room services to the customer. Premier Inn has given the money back guarantee if the customer isnt satisfied with the room services. But still Premier Inn is unable to provide the smoking rooms as many of the hotels in present do. Even though it is good in the security point of view still this can be one of the factors that can increase the number of regular customers and help in the business.Premier Inn has got lots of varieties of food available to serve to its customers but still its lacking something. Premier Inn is not being able to provide ad hoc foods to the specific illness like diabetics, pressure, etc. Similarly Premier Inn food menu is unable to provide food menu in accordance to the religion. Muslims eat Halal while Christians dont. This means that Premier Inn is lacking in this field as well. Now Premier Inn has been able to provide drinks of different region but it hasnt been able to provide food of whole over the world. At this period of time one hotel cant only thi nk of providing English food to the customers because people from whole over the world come to visit UK. But premier Inn is unable to provide the specific regional foods to the customers. Now though Premier Inn has some of vegetarian foods in its menu but it hasnt been able to provide specific vegetarian food menus to the customers. Premier Inn isnt being able to provide varieties of food as it does with its rooms. Thats why Premier Inn is unable to guarantee in its food as it does in its rooms.CONCLUSION AND RECCOMENDATIONSEven though Premier Inn lacks in some aspects it can be determined as the top hotel chain company in UK but still it is not perfect. If it can adopt the measures mentioned above I believe that it can be the perfect hotel chain in UK.ACKNOWLEDGEMENTI would like to thank all those people who helped me out throughout this project. My deep